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July 1988

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Featured Story

Tracks Made For Children

A special children's cross country track setter has been developed at Sun Valley.
Skier's Responsibility Statutes Upheld

Stowe Pigs-- Story Without End

Written by Robbins,Paul
Stowe Pigs: Story Without End

Designing Desktop Publications

Written by Dickson,Jeff
Layouts communicate as much as text does. A clean and uncrowded design sells the message. 

New Marketing Directions Needed

Written by Spring,Jim
Focusing on older skiers, ski clubs and a change in advertising outlets, might be the best solution to that Ubiquitous growth problem. 

Fall 1988 Media Roundup

Written by Rowan,Jennifer
Names, contacts and advertising prices for newspaper ski supplements across the country. 
There's little consequencus in the way season pass prices are determined. But some areas have novel approaches worth consideration. 

Spending Money To Make Money

Written by Gillen,Bob
Photography is too often left to chance in ski area marketing and promotion. At Crested Butte, they did it differently. 

The Business Of Ski Events

Written by Horan-Kates,John
Events should not just happen, nor should they be just for fun. Ski events are serious business decisions for serious money. 

Boreal Builds A Palace

Written by David,Earle
A giant snow sculpture made history and grabbed media space during a Lake Tahoe promotion. 

Ramps, Clamps And Other Tricks

Written by Walter,Claire
Practcal ideas and suggestions from Smugglers' Notch can help children learn to ski. 

Tree Planting Techniques

Written by Buckingham,Jim
At Mt. Norquay, they corrected slope cutting mistakes with a plan to move trees carefully. 
Lolo Pak looks like an ideal spot for a ski resort. But not so fast! All sides are weighting the evidence.