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September 1989

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Featured Story

Tornado!

Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time.

Killington And Pico Reach Merger Agreement

Written by Robbins, Paul

The two side-by-side resorts can be called an odd couple, but the pairing is a natural.

Underground Fuel Storage

Written by Bender, Curt

Repair shop.

Rental Reaction

Written by Campbell, Stu

Ski School.

Rental Revolution

Written by Masia, Seth

The rental shop.

New Usfs Permits-- Whether To Apply

Written by Prendergast, Joe

New Usfs Permits: Whether To Apply; guidelines if you do

Employee Handbooks

Written by Shelton, Sherry

Management.

Where Marketing Efforts Work

Written by Walter, Claire

In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis.

Views From The Old World

Written by Hartmann, Rudi

How the european press viewed the World Alpine Ski Championships-and Vail, the host.

Snow Country Ranks Resorts

Written by Rowan, David

Reader ratings plus "dimension index" used.

David Ingemie Takes The Helm

Written by Rowan, David

The first 100 days wil be key to the future of the United Ski Industries Association. Here's how the new president sees this period.

Ski Area Advertising-- Whats Right Whats Wrong

Written by Biklen, Paul

A highly respected advertising expert critiques ski area advertising with some surprising conclusions.

Knee Is A Four Letter Word

Written by Sothan, Norm

Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a good risk.

Rifle Recruitment

Written by Rice, John

When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful.

Designing For The Disabled

Written by Barnhart, Terry

Skiing is a good sport for the handicapped, ski areas adapting to their needs may realize unexpected benefits.

Making A Disabled Program Work

Written by Allard, Gwen

Putting handicapped people on skis requires planning and cooperation from the entire ski area staff.

What About Galvanized Wire Rope

Written by Ericksen, Nils

Cost is the major reason for not using this durable rope, but more applications could bring the cost down.