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September 1989

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Featured Story


Three twisters crashed through Mohawk Mountaon ski area in Connecticut; heroic efforts are underway to rebuild and open on time.
The two side-by-side resorts can be called an odd couple, but the pairing is a natural. 

Underground Fuel Storage

Written by Bender, Curt
Repair shop.

Rental Reaction

Written by Campbell, Stu
Ski School. 

Rental Revolution

Written by Masia, Seth
The rental shop.

New Usfs Permits-- Whether To Apply

Written by Prendergast, Joe
New Usfs Permits: Whether To Apply; guidelines if you do

Employee Handbooks

Written by Shelton, Sherry

Where Marketing Efforts Work

Written by Walter, Claire
In Washigton and Oregon, ski industry groups are successfully promoting skiing on a local basis. 

Views From The Old World

Written by Hartmann, Rudi
How the european press viewed the World Alpine Ski Championships-and Vail, the host. 

Snow Country Ranks Resorts

Written by Rowan, David
Reader ratings plus "dimension index" used.

David Ingemie Takes The Helm

Written by Rowan, David
The first 100 days wil be key to the future of the United Ski Industries Association. Here's how the new president sees this period. 
A highly respected advertising expert critiques ski area advertising with some surprising conclusions. 

Knee Is A Four Letter Word

Written by Sothan, Norm
Injuries to working skiers can be expensive for ski areas. Tests are being used at three ski areas to determine who will be a good risk. 

Rifle Recruitment

Written by Rice, John
When a big staff was needed in a hurry, Bear Valley targeted ad campaigns to selected groups with results that were highly successful. 

Designing For The Disabled

Written by Barnhart, Terry
Skiing is a good sport for the handicapped, ski areas adapting to their needs may realize unexpected benefits. 

Making A Disabled Program Work

Written by Allard, Gwen
Putting handicapped people on skis requires planning and cooperation from the entire ski area staff. 

What About Galvanized Wire Rope

Written by Ericksen, Nils
Cost is the major reason for not using this durable rope, but more applications could bring the cost down.