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January 1991

Baby Boomers, Seniors And Quality Headline Ski Magazine Week

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Attendees at this year's Ski Magazine Week at Aspen, Colo., garnered many useful ideas and a few surprising facts in the sessions and workshops keyed to the theme: " Marketing Smart in the '90s: Obstacles and Opportunities." Brad Edmondson of American Demographics magazine addressed the group on the evolving demographics of the American public.