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January 1992

The Marketplace: Globalization Of American Skiing

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A look into the causes for the increase in foreign skiers coming to America. The author indentifies the weak dollar, Vail's World Cup and poor European snow conditions as the catalysts and credits the groundwork of Ski U.S.A. for making it possible. The author looks at the future and what it holds for the United States as a major international ski destination.