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March 1992

Building Blocks To The Future

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The process of creating a strategic business plan is a series of steps that can help a business know where it is going. This is the second in a two-part series (Part I in SAM, January 1992). Topics covered are: Process overview, situation analysis, management philosophy, principles and values, goals, objectives, strategies and action steps, physical analysis, marketing strategy financial forecasts and projections, mission statements and evaluation, appraisal and feedback.