Browse Our Archives

/ Archive Search

July 1993

Articles from 2005 or earlier are searchable but may not include the full content of the article. Not to worry, if you are a current subscriber, email sarah@saminfo.com or call 508-655-6409 and we will email you the artcile you are looking for (up to five per month) free of charge. Archive articles are available to non-subscribers for $8 each .

Become a subscriber and get 6 print issues a year + gain access to the full digital archives, click here, or email Sarah at sarah@saminfo.com

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

cover image

Featured Story

The Environment And Your Customer

A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested actions ...

When Your Mother Is Not Your Date

Statistics from the 1992-93 National Skier Opinion Survey could lead to strategies for effective target marketing. Topics covered are: regions and diff...

Offbeat Advertising: A Campaign That Worked

The surprise in-house advertising coup by Purgatory-Durango featured a targeted audience of back-to-basics general skiers. Vice-president of advertisin...

Pr Clutter Busters

An extensive look at the busy world of public relations. Consists of background info and continues through all major levels of PR, with a guide to PR e...

Single Skiers Not Forgotten

Two ski areas tested innovative programs to attract solos and got mixed results. Both Killington, Vermont, and Copper Mt., Colorado, tried reduced-rate...

Credibility? No Problem- Just Guarantee Snow

Loon Mountain, New Hampshire, used a money-back guarantee to back up their claims on published ski reports. Battered by the media battle and a loss of...

Skier Participation Studies

A look at the new figures from National Sporting Goods Association (NSGA) and American Sports Data (ASD) surveys reveal some surprising snowboarding nu...

Ramp Monitor Board

For just a few dollars and a few minutes of installation time, Winter Park, Colorado, got peace of mind with a "Bottom-line, catch-all circuit guard ag...

Shocking Problem

A solution to the problem of static electricity that builds up in lift chairs. With just $50 and a few hours of their time, the mechanics of Arrowhead ...

To Lease Or Not To Lease, That Is The Question

Leasing, as an alternative to buying, has some surprising advantages and is worth considering in the current tax environment. A financial approach to a...

NSAA Reborn With An Upbeat Mood And A New Look

A report on the NSAA national convention in San Diego, Calif. Topics covered were: ethics, environment, the passing of bylaws for the new organization ...

PNSAA And Cwsaa Share Variety

The Pacific Northwest Ski Areas Association (PNSAA) and the Canada West Ski Areas Association (CWSAA) met in Idaho for a joint session and trade show

Cross Country As Outdoor Entertainment

Sunday River, Maine, played host to the Cross Country Ski Areas Association Continental Conference. Les Otten gave the keynote address that set the the...

Buzz Words Highlight Travel Symposium

A report from the 18th Annual Ski Travel Symposium from Vail, Colorado. Of interest is the changing demographics of skiing and the environmental lobbyi...

Software Overkill

Touches on the theme of software being too large and clumsy for today's quick little computers. Author suggests methods for creating space on current t...

Computer Products

New products include: hand-held point-of-service computer (Data General), Uninterruptible power system (Lortech Power Systems), Electronic transaction...

Priorities For NSAA

Area managers agree that environmental issues should be a top priority. They agree that environmental issues are where they need the most help from NSA...

Needed: Evironmental Action Blueprint.

An outline of what should be done to ensure a program that is designed not to fight protectionist environmentalists but to grow in spite of them. A cal...

Our Future Is Kids

A return to the basics of keeping kids skiing. Demographic information indicates that 47 percent of skiers started skiing before the age of seventeen. ...

samlogo footer

Ski Area Management - SAM | P.O. Box 644 Woodbury, CT 06798 | Tel. (203) 263-0888 | Fax (203) 266-0452 | Email news@saminfo.com

Copyright © 2023. All Rights Reserved. Ski Resort Websites and Marketing by nxtConcepts