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September 1994

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Going Short On Cross Country

A look at the latest trend in cross country ski technology: the "short ski." With a standardized short ski that comes in only one length, skis well in most cond...

The Acl Epidemic

Written by Janet Nelson
The number of skiers experiencing this serious injury remains high, but screening, research and a training program are producing favorable results. Sub...

Testing For Drugs

Written by Norm Sothan
Post-job-offer, pre-employment drug tests are being used at more and more ski areas. This feature discusses which programs are the most effective, whic...

A Round Trip In Titlis

Written by Paul Janoff
For passengers' enjoyment of the spectacular glacier scenery in Titlis, Switzerland, the Rotair lift features a revolving cabin floor. The installation...
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Featu...

The Artist As Heir Apparent

Written by Albert Neubert
David Slutzky may inherit the top job at Hunter Mountain, New York, but he has proven his worth with hard work and expertise. He's a mountain manager w...
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets of skiers ...

Ski Area Insurance Programs

Written by Brian Derouin
No matrix can be designed that will accommodate the complexities and fine print of each insurance program offered by seven major suppliers, but the two...

Under The Gun

Written by Blaise Carrig
Sugarbush, Vermont, had eight weeks to do a job that should have required three months. Here's a day-by-day journal of a nerve-wracking snowmaking inst...
Reviews of five books that represent histories of the sport of skiing: The Winter Sport of Skeeing, From Skisport to Skiing, Lost Sierra-Gold, Ghosts a...
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the marketing staff of ski resorts....

On Line: Software For Brainstorming

Written by Robert Macdonald
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their own, ...

New Products

Written by Staff
Artificial ski surface by Reliable Racing; vehicle lift by Lif-Tech; photo imaging by BSS; power monitors by Innovative Snowmaking Technologies; half-p...

A Modest Proposal

Written by Robert Parker
A unique approach to a reconciliation of the snowboarder vs. skier conflict. The author suggests that new generation snowboarders have not earned the r...

Snowboarding And Its Responsibilities

Written by Jennifer Rowan
A call to leaders in the snowboard marketing arena to bring the sport to a mature level, rather than contribute and support decadent attitudes and idea...

Consumer Ski Shows- Sell, Sell, Sell

Written by Linda Goodspeed
An interesting look at how ski areas plan to attend and sell at the consumer ski shows. Approaches range from non-involvement to a full-bore, multi-med...

How The Skier Voice Can Be Heard

Written by Gary Kiedaisch
A call to the boards of NSAA, CCSAA, major ski publications and the leaders of U.S. Skiing to reach a consensus on a unified message in lobbying for sk...

Sand In The Forest Service Gears

Written by Sam Editorial
A look at a setback in the ongoing battle over an agreed-upon fee system for ski resorts on Forest Service land. Suggests several general courses of ac...