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January 1996

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Lifts 1995

A summary of lift expansion in North America in 1995. Despite a lackluster season, VTFH grew in the East, but construction overall was less than dynamic.
An unusual chart reveals the growth pattern of chairlift construction from 1955 to the present.

If You Build It, They Will Come

Written by Nils Ericksen
The history of the ski industry is the history of uphill transportation. Beginning a new series of features about lifts and their impact.
30 years ago, Ski magazine ran an article forecasting a new era in skiing. SAM asked four prominent ski industry figures: John Fry, Sherry Dorward, Pau...

Skiing's Demographic Future

Written by Brad Edmondson
The massive baby boom generation set a growth pace that we won't see for another dozen years. In the meantime, skiing has to look to different groups f...

What Do Mothers Want?

Written by Dinah B. Witchel
The decline in numbers of women skiers can be attributed to a variety of factors: "hassle factor," poor promotion of benefits and services to women and...

Hiking Centers For Profit

Written by Andrew Rowan
Killington and Merrell Footwear join forces in opening a fully equipped, for-profit hiking center with an educational outdoor program. Boot rental is a...

Will Environmental Constraints Pass Into Oblivion?

Written by David Neslin, Harris Sherman
Congress appears to be ready to deregulate everything, including many environmental policies that affect ski areas. This does not mean, however, that s...
Tips on how ski areas can get messages about environmental work to the public.

Rain Forest Gondola

Written by Rick Spear
A stunning Poma gondola installation in an environmentally sensitive tropical location in Australia offers technological, environmental and marketing l...

Jigback Tops Lone Peak

Written by David Hamre, Doug Mccarty
An amazing Doppelmayr tram reaches the summit at Big Sky, Mont., but not before a glacier under the bottom terminal was tamed.
A review of issues and topics covered at Ski Industry Week at Beaver Creek, Colo.

Aspen Airport Crashes

Written by Madeleine Osberger
What started as a simple ballot question on expanding the runway at Aspen's Sardy Field evolved into a referendum on growth that mobilized anti-tourism...

Slicing And Dicing The Market

Written by Linda Goodspeed
Market segmentation is all the rage as ski marketers search for ever more creative ways to get a piece of the pie.
A comprehensive listing of all articles published in SAM in 1995.
An explanation of the movement for year-round schooling and the opportunities such a schedule could offer the ski industry.

Salomon Binding Aims To Reduce Acl Injuries

Written by Seth Masia, Janet Nelson
Salomon's new bindings are designed to prevent ACL injuries, but there is skepticism as to whether they are as effective as an educational ACL course.

Fun And Familiarization

Written by Evelyn Kanter
How to strike a balance between offering local ski shop employees fun on your slopes and familiarizing them with your operation.

Musings On The Future Of Skiing

Written by David Rowan
The author contemplates the effect on the ski industry of societal shifts from realignment of wealth in the United States, and from attitudinal shifts ...

A Salary Survey Is Needed

Written by Woody Liswood
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of your com...
Reflecting on 35 years of "recycling" topics, off to Nepal and preparing for the NSAA Future of the Industry Summit in Charleston.