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July 1996

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Featured Story

The Snow King Of Tyrol Basin

A whimsical tale based on the true story of the McKays of Tyrol Basin and how they attempted to create the world's first fullpipe.

Poised For Change

The ski area industry came together in Charleston, S.C., for NSAA's "Future of the Industry" Summit at the national trade show. The conference used a "...

NSAA's New Chairman

A profile of Dan Seme of Snowshoe, W.V., NSAA's new chairman. Team effort and consensus are his twin themes to moving the ski industry into the future....

More Days/ More Fun But Shrinking Numbers

The 1995-96 National Skier/Boarder Opinion Survey (NSOS) shows continuing trends in participation, income levels, age and interests. Customers are more...

Downsizing Snofones

The ubiquitous toll-free 800-number for snow condition reports is on the wane at many ski areas. It's not lack of skier interest, but the big dollars n...

Bedless Destination

Without a bed base, Mt. Hood Meadows, Oregon, couldn't compete as a destination ski resort but without big bucks, it couldn't construct overnight housi...

Suggestion Box Goes High-Tech

At Silver Mountain, Idaho, the old on-site, intercept-and-quiz customer surveys have been replaced by metal boxes with keypads, providing results that ...

Plastic Replaces Coupon Books

Swain Ski Center, N.Y., replaced coupon books with a debit card system using credit card technology and equipment already in place. The new system prov...

Caution! Forest Plan Revisions Ahead

A timely reminder that the mandated revisions of land-use plans by the Forest Service require close involvement by ski area permittees.

Reliability For Evacuation

All parts of lift backup engines should be tested and maintained to ensure reliability. Three possible components of an effective evacuation system inc...

Emotional End Of An Era At S-K-I

A report on the S-K-I stockholders' meeting where an overwhelming vote was taken to approve a planned buyout by Sunday River's Les Otten.

Replacements, Rebuilds And Other Fixes

An outline of the various approaches being taken to solve the problem of design and manufacturing deficiencies in Yan detachables produced by Lift Engi...

Fighting Snowboard Theft

A list of precautions ski areas can take to combat the problem of snowboard theft.

Skiing Down; Boarding Up

Review of annual sports participation studies by the National Sporting Goods Association (NSGA) and American Sports Data (SD).

Welcome To Aspen

The Ambassador program at Aspen, Colo., gives guests a local connection, locals a chance to talk up their favorite ski area, and gives the Skico a dire...

Making Media Best Friends

Seven steps to make writers and photographers the best friends of a public relations director.

What Do Singles Want? Try Romance

Effectively targeting the singles market is more of an exercise in emphasis than structural change: talk about romance, not inches of powder. Includes ...

Fall Consumer Ski Show Schedule

Roundup of North American consumer ski shows.

1996 Metro Newspaper Directory

A comprehensive roundup of newspaper special sections and winter travel promotions in major North American markets.

The Charleston Summit

Praise for NSAA's innovative design of the Future of the Industry Summit at the national trade show, with a recommendation to include the participatory...

Bands Of Small Ski Areas

Small, non-competing ski areas should form peer groups to share experiences and expertise in order to minimize their size disadvantage and assure their...