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May 1996

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Design Awards

Features two winners of the Snow Country Design Awards: White Salmon Day Lodge at Mt. Baker, Washington, and the Canadian Alpine Centre and International Hostel...
In an era of regulatory reform, the ski industry should take an active role in improving environmental regulation, both individually and through nation...

Ethnic Marketing

Written by Julie Maurer
Northstar-at-Tahoe finds that targeting the dynamic Asian-American market in the San Francisco Bay area is well worth the effort.

What Do Teenagers Want?

Written by Abby Rand
In the experience of several ski areas, the growing number of teenagers can be successfully wowed and won with tested techniques.

Future Law

Written by Paul Rosenlund
There is legislative work to be done after the recent dismissal of some skier safety statutes. Though there will never be a clear answer to the ski ind...

Future Insurance

Written by Brian Derouin
Consolidation is affecting the insurance marketplace, which could result in benefits for entities seeking coverage. But, risk retention may be a key st...
An in-depth guide to DC motor design and operation outlining proper care which can save money during the average 30-year life of a ski lift by reducing...

Crisis Before Christmas

Written by Jimmy King
A December storm with high winds and heavy snowfall crippled a key lift at Squaw Valley, California, but with all hands working, replacement parts avai...

A Taste Of French Skiing

Written by Janet Nelson
American ski resort personnel visit several French resorts, see their equipment in action, test the facilities and hear lectures by experts on topics r...

Kirkwood--The Turnaround Kid

Written by Ken Castle
The story of how this Lake Tahoe resort, Kirkwood, rose from the ashes with an infusion of money and vision, becoming a hot real estate prospect as ski...

Grooming Vehicles 1996

Written by Nils Ericksen, P.E.
A rundown of developments in the North American on-snow grooming vehicle market, including a table with specifications for available machines.
An analysis of the events surrounding the future of Lift Engineering and its Yan detachables, as well as options available to resorts currently operati...

Credibility Gets Blasted

Written by Hilary Nangle
A panel of ski marketers and writers answer questions about credibility --or lack thereof--in the ski business at a meeting of the Eastern Ski Writer's...

Mountain Mowing

Written by Myra Foster
Tom Moriarty of Stratton, Vt., gets the groomer out of the garage in the summer by adding modifications which allow it to mow grass as well.
Annoyed by an intersection that increasingly impeded traffic at the gateway to Vail, community members solved their problem with roundabouts.

International Resort Gathering

Written by Leslie Woit
A summary of topics covered at the 1st International Convention of Ski Resort Managers in Courchevel, France.
Though availability is no longer a problem as most ski factories now build shaped skis for rental use, the bad news is that few are set up to build the...

Quo Vadis, Associations?

Written by Bob Roberts
Regional and state ski areas associations need to see themselves as catalysts for collective action.

Maybe The Message Is Flow

Written by Janet Nelson
A review of the book "FLOW: The Psychology of Optimal Experience," by Mihaly Csikszentmihalyi, relating its message to skiing.

Winter Is Cool, Downhilling Hip

Written by Jim Spring
In order to be successful in selling more people on various winter sport recreation options, the industry must first sell the public on winter and moun...

Cliff Blann-- A Ski Family Remembers

Written by Jerry M. Blann
An obituary for a ski industry pioneer, Cliff Blann of Mt. Bachelor, Oregon.