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July 1997

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

What Is--What Should Be--The Image Of Skiing And Boarding?

Every sport develops its own emotional triggers, and we must understand and analyze our sport in order to successfully play on its triggers.

Older, Richer And Skiing More Often

There is great promise in the Echo Boom generation, but for now the sound of Baby Boomers is loud and clear. They're older, they have money and they br...

NSAA Celebrates At 35

NSAA returned to its roots at the Broadmoor in Colorado Springs to celebrate its 35th birthday with one of the best conventions on record. The focus wa...

Street Furniture: More Than Incidental Details

Seats and signs, flowers and flags, paving and play equipment--all add up to ways that mountain resorts can make outdoor space more enticing and inviti...

Putting Sheaves In Their Place

Thirty-two sheave assemblies needed to be overhauled in a hurry at Tremblant, Que. Once the right equipment was lined up, a team effort allowed mountai...

When Godzilla Meets The Press

Area managers can be in charge of interviews with reporters by being prepared, the same as for a speech or meeting with top staff people.

Construction Site

Big bucks and big earth-moving projects are in the works this summer. Projects featured include: Snow Valley, Calif.; Holiday Valley, N.Y.; Jackson Hol...

Conference, California Style

From May 13-15, ski area personnel tossed around ideas, techniques, plans and cantaloupes at the California Ski Industry Association Maintenance and Op...

Snowmobile Innovations

A look at a new snowmobile brake system in use at Snowmass, Colo., and the Resc-You winch for snowmobiles, manufactured by Kalaska Enterprises of Boise...

A Boomer's Plea

The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing to his ge...

Ski Areas Cautious But Curious

Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The autho...

Lake Placid Gets Music Beamed In

Lake Placid, N.Y., uses a satellite audio system to provide commercial-free music at the remote resort. The system offers a variety of music and video ...

Loup Loup Redeemed

A partnership between Loup Loup Ski Bowl in eastern Washington and the Easter Seals Society, with help from the Forest Service, aims to create a ski ar...

1997 Metro Newspaper Directory

A roundup of special ski sections and winter travel promotions in major markets.

Publicizing Good Deeds

How some ski areas let the public know about their good deeds in the environmental arena.

Convention Musings

An overview of the national convention, with kudos to NSAA for a successful gathering tempered by constructive criticism of some of the speakers.

Fall Consumer Ski Show Schedule And Contacts

Roundup of North American ski shows.

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