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September 1997

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

Playing Political Cards

The cover story discusses the Lake Tahoe Presidential Forum and explores the political avenues open to the snowsport industry.

Fo...

Leadership At Lake Tahoe Summit

The Presidential summit focused on collaboration in achieving environmental goals, and the ski industry got high recognition for its leadership role. I...

A Heavenly Master Plan

Seven years in the making and weighing in at over 22 pounds, Heavenly Ski Resort's new master plan is a triumph of persistence and cooperation between ...

Terrain Made For Teaching

Three areas--Jiminy Peak, Mass., Camelback and Seven Springs, Pa.--recently underwent redesigns of beginner terrain. Specific factors that were conside...

The Clothesline Lift

The Headwall lift at Squaw Valley, Calif., was "temporary" when it was installed during the Korean War, but 25 years later, the old Jigback was retired...

Crazy For Demo Centers

Demo centers came in with shaped-ski technology, but they have taken on a life of their own. As the demand for shaped and performance skis grows, manuf...

Save Yourself!

It could happen at your area: a lift goes down with employees on it. Whether it's snowmaking teams working at night, lift maintenance employees doing p...

Construction Site

Building lifts by hand, adding vertical to mountaintops and scaling cliffs in amusement parks were just a few of the construction accomplishments this ...

Timeshare Is Reborn

To deal with timeshare's bad reputation, many ski resorts have given the concept a new face, a new figure and different hype--with great success.

Recruiting Seasonal Employees

Some ski resorts have had success recruiting seasonal employees through their website or by using Cool Works, an Internet company with a site specifica...

Snowboarding Has Its Dangers, Too

A letter from the president of Ski Shop Hawaii on Mauna Kea claims there has been a lack of snowboard safety education all along the line from manufac...

New Tools Are Needed To Survey Customers

A new approach to measuring customer satisfaction: evaluating the emotional experience through focus groups, mystery shoppers and participant observati...

M.V.P: Steve Turner, Sierra-At-Tahoe

Steve Turner, the food and beverage manager at Sierra-at-Tahoe, Calif., turned around one of the West's worst food operations into one of the best thro...

Strength In Numbers For Small Areas

Two groups of small- to medium-sized ski areas, the Mountains of Distinction in the East and the Gems of the Rockies in Colorado, have been formed to c...

Think Globally, Sell Locally

The author examines the problems faced by NSAA in promoting its new youth marketing program, pointing out the history of previously unsuccessful joint ...

Landmark $6 Million Verdict Is Overturned

Ruling on an appeal of a verdict against Massanutten Ski Resort, Va., a judge overturned the jury's decision to award a record $6.17 million to the pla...

Industrial Tourism

As the Forest Service shifts its focus to recreation, there is danger in measuring recreational success of public lands by "industrial" standards, or s...

Finding Employees

A look at how ski areas around the country address the problem of attracting seasonal employees.

NSAA's First President Honored

A tribute to David Judson, founding president of National Ski Areas Association, who was elected posthumously to the U.S. National Ski Hall of Fame.

We Need To Get Involved!

Stan Hansen of Heavenly Ski Resort, Nev., challenges ski areas to become leaders in their communities in order to resolve environmental and regulatory ...

Who I Am; What I Am Not

SAM's co-publisher, a woman, questions the legitimacy of differentiating women in the ski industry on the basis of their gender rather than their accom...

Industry Loses Three Greats

A tribute to the memory of three ski industry greats who died recently: Charles "Chic" Morton, Alf Engen, and Claude Anders.

Little Thoughts On Big Bucks

In the face of the megamillions being spent on ski area acquisition and expansion, we shouldn't forget the energy and resourcefulness of the little guy...

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