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March 1998

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

X Games Draw Crowds, Cameras to Crested Butte

ESPN's Winter X Games transformed Crested Butte, Colo., into the ultimate playground for alternative winter sports. Though the event required a great deal of pr...

Well Done, NSAA

Kudos to NSAA for their effective handling of public relations for the industry following the deaths of Sonny Bono and Michael Kennedy.

A Plea for Better Research

The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market really is.

Publisher's Memo

David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening...

Publisher's Memo

David Rowan muses on knees and recent knee surgery. Jennifer welcomes Sharon Walsh, new advertising manager, and outlines some other changes happening...

On Government Patrol

NSAA's new director of public policy, Geraldine Hughes, tackles a full plate of political and governmental issues on behalf of the ski industry.

Free Your Mind

Freeriding, the newest evolution of 'extreme' for both skiing and snowboarding, is coming to the slopes. With certain accomodations for new events, ter...

The Deaths of Two Celebrities

An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of ...

How Keystone Got It Right

Keystone, Colo., had a pre-established crisis management plan in place when the Teller Lift accident occurred in 1985. The medical, management and medi...

How to Write a Crisis Manual

Instructions on how to write a crisis management plan that will prepare your ski area for any eventuality.

Reaching a New Peak On Time

An analysis of how Jackson Hole, Wyo., completed its largest expansion ever within a severely compressed timeline by coordinating crews and equipment o...

Testing Equipment: Keep It Simple

Part 2 of a two-part series introduced in the January issue of SAM outlines simple procedures for testing equipment to mitigate the many variables in t...

What's New

New products include: the Huskie HD from Haul Master, Inc.; hospitality products from IHM Systems; a new snowboard binding from Mein Mountain; the Miko...

1996-1997 Economic Analysis

The '1996-1997 Economic Analysis of United States Ski Areas' reports essentially steady performance, but with geographical weather patterns negatively ...

Construction Site

Ski area construction innovations in the works at: Mount Snow, Vt.; Waterville Valley, N.H.; Cascade Mountain, Wisc.; Crystal Mountain, Mich.; Mt. Holl...

Rental Ski Roundup 1998-99

The market is heating up, with increased resort investment and a boom in demo programs tempting new suppliers into the rental arena. Here's a rundown o...

SAM Idea Files

New ideas at ski areas: a carriage travel gauge at Shawnee Mountain, Pa., a safety gate at Jiminy Peak, Mass., and juice barrels used as padding at Mas...

Hiker Sues Ski Area

A New York appellate court held in favor of Hunter Mountain, N.Y., after a suit was brought by an injured hiker. The court stated that hikers are barre...

Update from Down Under

A quick rundown of what's up at Australian ski resorts: Thredbo, Mt. Buller, Mt. Hotham, Falls Creek and Perisher Blue.

Ice Storm of the Century

On January 8, 1998, what has since been dubbed the 'Ice Storm of the Century' swept across Maine, New Hampshire, northern New York, northern Vermont an...

Do-It-Yourself Evaluation of Night Lighting Systems

A detailed explanation of how to evaluate night lighting systems on ski slopes, according to the standard written in 1989 by NSAA and the Illuminating ...

Demos Driving Rentals

SAM interviews Bill Irwin of Elan Ski and Snowboards to evaluate the changing nature of the rental market.

Thoughts on Cross Country

Author speculates that XC is suffering from an identity crisis and that the opportunity afforded by today's demographics is being missed, both by alpin...

What's Hot in the Rental Shop

A survey of rental shops across the country indicates that demand for snowboards continue to rise, but that shaped skis, snowblades and helmets are als...

Accident Liability Questions

Author calls for the enactment of a law protecting the owners of land used for skiing.

Skiing Needs Lower Costs

Author says that the cost of all aspects of skiing needs to be lowered in order to keep from losing skiers who are the backbone of the sport.

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