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July 2000

Asking Some Questions About NSAA

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This Speakout raises the issue of the NSAA Model for Growth unveiled at its annual convention in Orlando and poses a number of questions regarding the model intended to generate discussion in the industry. The Model projects how growth in skier visits can be acheived over a 15-year period by increasing the introduction of skiing to beginners and increasing the retention rate. This Speakout asks how can this be acheived during a time when all individual sports are dropping participants (among others). There is an accompanying feature article explaining the model on page 39.