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September 2000

Enigmas of Growth-or Sniffing for Glue

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This article explores the problems facing the industry in terms of participant levels. It also points out that certain small segments of skiing and sliding are growing and requires smart marketing and a willingness to change and adpapt to capture those segments. The author also points out that no amount of hand-wringing and complaining about the weather is going to help matters. An accompanying article on page 40 shows how careful fifnancial balancing will help.