January 2001

Featured Story

Kicking Horse, B.C.

The cover image relates to the annual lift construction survey that begins on page 69 of this issue. It is a (solarized) shot of an air-lifted crossbar going in...

Industry Reports

ASC Merges with Meristar; Two Colorado Court Decisions (Nathan Hall and Eldora MOuntain); Austrian (Lift) Tragedy Still Unsolved; Saddleback Sells Part...

Brian Fairbank: On a Mission to Convert

This profile of new NSAA Chairmman Brian Fairbank, also owner-general manager of Jiminy Peak and Brodie Mountain, Mass., details his committment to the...

Playing it Safe

Northstar's communications manager, Erin Bernall, details the safety programs running at Booth Creek ski resorts aimed at keeping guests and employees ...

When In Doubt, Shop

This piece details how a strong, carefully planned retail presence can lead to year-round sales success.

Boot Camp Symposium on Terrain Features

This is an article describing the symposium sponsored by Pisten Bully at Mammoth Mountain, Calif., in November of 2000. There was classroom training as...

2000 Lifts: An Average Year, but with Highlights

This is the annual new lift construction survey. This year's edition reveals that the 1999-2000 season's snowlessness had an impact, but Canada was gan...

It Ain't Just Skiing

This is the third piece in a series on ski schools. It details Aspen ski schools, which have one of the industry's highest return rates, and how the in...

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Are Your Downloadables Deductible?

The article discusses the gray area of deducting costs of certain aspects of maintaining a Website for business purposes. No code exists, but precedent...

Avoiding the Spam Trap

This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potent...

MVP: A Lifetime of Service

This is a brief profile of Robert Davis, who has been with American Tramways, and its previous incarnations, for the past 40 years.

A Ramble in Ski Statistics

David explains the historical context and ongoing debate over the accuracy of skier statistics.

Staying In Touch With Guests

Walkie-Talkie radio use among guests gives resort operators another way to monitor activities on the hill and to respond to potential problems.

Letters to the Editor

Paul McMorris asks for names re: Idea File piece in the November 2000 issue; Marian Austin of Association of Scottish Ski Areas reminds us that Scotlan...

Seth Says: The Marketing Wisdom of Marshall Tito

Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular customers.

B-to-B Websites

This occasional column features Websites dedicated to help resorts find equipment and services for all aspects of the business.

Construction Site

Summer improvement projects at: Park City, Utah; Ski Cooper, Colo.; Camelback, Pa.; Loon Mountain, N.H.; and Lake Louise, Alb.

SAM Idea Files

Using float chargers to juice up batteries w/o overcharging and using an extra battery with a marine switch for backup power at Winterplace, W.V.; smar...

Blue Pages

Doral: A New Brand in Snowsports (our questions on the MeriStar-ASC merger that was not to be); Dept. of Utterly Useless Statistics (wherein David esti...

The End Page

Wild Mountain, Minn., lost power the day after Thanksgiving and made due towing skiers with Pisten Bullys and cooked burgers and brats on gas grills. G...

We Remember Two Friends

John Jay, early ski-filmmaker, and Bob Gillen, editor and publisher of Snow Industry Letter, are briefly profiled.

A Huge Sigh of Relief

Early-season visits hint at a strong current season at most ski areas across the continent.

Thoughts on our 40th Year

A brief salute to our readers and our advertisers for their support over a period of 40 years.

PSIA-AASI Replies, Explains Role

This essay by the president of the PSIAA is a response to Speak-Out pieces in the November 2000 issue that discussed the role of ski school and how cus...

The X Games Delivers Bigtime But Should We Ask For More

The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund insurance, education...

Rental Equipment in the Spotlight/SAMMY Time

The memo highlights the "Rental Equipment Handbook 2002" supplement in the issue and tells readers about the Renmtal Alley showcase scheduled for Las V...

Browse Our Archives

Kicking Horse, B.C.

Industry Reports

Brian Fairbank: On a Mission to Convert

Playing it Safe

When In Doubt, Shop

Boot Camp Symposium on Terrain Features

2000 Lifts: An Average Year, but with Highlights

It Ain't Just Skiing

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Are Your Downloadables Deductible?

Avoiding the Spam Trap

MVP: A Lifetime of Service

A Ramble in Ski Statistics

Staying In Touch With Guests

Letters to the Editor

Seth Says: The Marketing Wisdom of Marshall Tito

B-to-B Websites

Construction Site

SAM Idea Files

Blue Pages

The End Page

We Remember Two Friends

A Huge Sigh of Relief

Thoughts on our 40th Year

PSIA-AASI Replies, Explains Role

The X Games Delivers Bigtime But Should We Ask For More

Rental Equipment in the Spotlight/SAMMY Time

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