In This Issue
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Test Your Cool Factor
Take our short quiz to test your resort’s cool factor. This article is not available online. Contact [email protected] for more information.
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Places and Faces
The annual story in pictures of scenes from trade shows from Sept. 2000 through May 2001.
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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The End Page
The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
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Doing the Right Thing Pays Off
We couldn’t have asked for a better December. The forecasts were favorable, the snow was inching up the marker and Bogus Basin…
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Time for Common Cause with X-C?
A SAM Editorial OK, so it’s a different culture. So the skinny-ski set don’t buy lift tickets. So you think it’s not…
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Diversity and Promise on the Tubing Hill
Two days before this past Christmas my family and I visited Gunstock Ski Area, N.H., to find barely a liftline on a…
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A Modest Proposal for Our Statistical Disarray
I prefer not to remember the number of times this magazine has spelled out our industry’s short-sightedness in failing to develop useable…
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Marketing to the Melting Pot
You don’t have to tell Brad Wilson, marketing director at Mountain High, Calif., that Hispanics are now the largest nonwhite population group…
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Blue Pages
It’s a Mad, Mad, Mad, Mad Olympic World Here’s some of the “stuff” that’s happening in the bizarre world of Olympic sports…
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Idea Files
Idea #1: Hand Dryers SAM staffer Jonathan Gourlay found this great idea when he visited Brighton Ski Area, Utah. When the Brighton…
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A Piece of the Corporate Pie
The necessity for year-round cash flow has led ski areas to develop a steady, if sometimes low-yield, business hosting corporate events and…
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New Life for Old Lifts
Many ski areas have been upgrading the electrical drives on existing ski lifts. Most common among these upgrades is a complete replacement…
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It Really Does Take a Village
The rumors started long before the public announcement and the Town of East Burke, Vt., hunched up its shoulders against the hard…
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Five Easy Ways to Go Green
It’s easy to keep doing things the way they’ve always been done, but sometimes even the simplest changes can save staff effort,…
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Adopting Adaptive
“No otherwise qualified individual with a disability . . . shall, solely by reason of her or his disability, be excluded from…
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Little Big Mountain
Outside of Toronto lies a ski area that has shown the industry how lots of experience plus a little innovation can go…
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Where No (Wo)man Has Gone Before
Mammoth Mountain General Manager Pam Murphy still recalls being summoned to Mammoth-owner Dave McCoy’s office when she was a marketing assistant. A…
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Logging by Air
This past fall, after more than two years of working on the necessary approvals, the management of Marmot Basin Ski Area, Alberta,…
