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July 2002

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

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Featured Story

Marketing from the Inside Out

The most powerful marketing tool for a ski resort is its customer- here's how you can discovered who these very important skiers and riders are.
End-of-Season Numbers Not So Bad, SLOC Reports Profit, Heavenly Deal Closes, Club Med Leaves Copper, USSA and NBC Ink Deal, Breckenridge Gets OK for $4...
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
Meteorologists can be a ski area's worst enemy, but there are ways to win them over and create a fan of your area and of winter in general.
Snapshots from industry shows throughout the season.
Man's best friend is no longer an unwanted guest at many mountain resorts. Here's why catering to the dog can go a long way.
A look into the 2002-2003 ticket/pass prices for different regions and how the range of prices has increased within the industry.
Inside scoop on the social realities of teenage life.
A family limited partnership can be a smart way to transfer ski area ownership to the next generation.
2002-2003 Consumer show schedule along with show contacts.
Hunter Mountain, N.Y. finds solutions for inflating tires, hydrostatic drives, and stop gates.
SIA Changes Date--Again, and Again?; Squaw Cleared in EPA Investigation; Big Verdict in Snowboarder Lawsuit; Numbers, Numbers Everywhere, But What is O...
A Memorable (NSAA) Convention, Get Smart About Ski School, The Shade of Things to Come, and Foul Language.