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May 2004

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

Seeing Eye to Eye

It's an age old tale: The marketing and operations departments juts don't seem to understand each other. But, it doesn't have to be that way.

Industry Reports

Crested Butte Sale Final; Steamboat Issue Unresolved. SolVista Changes Name. Gore to Expand. Big Tupper Bought. Retail Audit Shows Overall Increase...

The Age of Convergence

In the snowmaking field, one-stop shopping is the name of the game. More companies are offering more choices. This issue we look at air/water guns.

Vibrant Villages or Ghost Towns?

Resort villages are springing up practically everywhere. But are they viable?

The Best and Worst Ads of 2003

For better or for worse, mountain resort advertising toed the line this season. Plus, the hits and misses in the youth market.

Perfect Tubing

In just two seasons, tubing at Perfect North Slopes now accounts for a large chunk of the area's business. Here's how they did it.

Grooming Vehicles 2004

A look at the newest offerings in grooming vehicles, and their attachments.

The Dream Team

Fifteen years ago, seven industry giants reinvented a small SoCal area.

SAM Idea Files

A first aid cart, helmet storage and lifting a fence are some of the great ideas from creative ski resorts.

Happiness Comes in Big Numbers

Resorts are going to greater and greater lengths to woo elusive group business.

Bridging the Gap

An inaugural progam at Hunter Mountain brought rental shops, ski and snowboard schools and equipment manufacturers together.

Keeping the Boom Going

Should you shape your appeal to Baby Boomers or their kids?

Blue Pages

Arapahoe Basin Bans Overnight Parking. Colorado Updates Safety Act. Kerry Gets On Board. Why Can't We All Just Get Along? Aspen Wins The Tour Opera...

Hot and Cold

A preliminary look at how mountain resorts fared during the 2003-2004 season.

Speak Out

Thanks, Big Guys., by Hank Delacato. Downhill Lessons for X-C, by Roger Lohr. The United Colors of Snowsports, a SAM editorial.

SAMMY Winners Present and Past

Winners of 2004 SAMMY's announced. Past winners will now be invited to "guest edit" the pages of SAM.

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