Browse Our Archives

May 2012


Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email

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Featured Story

The Wake-Up Call

The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future.

Speak Out :: How To Use Market Research

Written by Nate Fristoe, Dave Belin
A discussion on using market research.

Industry Reports :: May 2012

Written by Staff Report
Vail Acquires Kirkwood... and other industry news.

A Tough Sell

Written by Linda Goodspeed
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season's passes.

Protection for All Seasons

Written by Rick Kahl
Summer ops can add to your revenue stream, but they are not care-free.

An Attractive Solution

Written by Chuck Peterson, Jeff Peterson
Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life.

It's A Small World, After All

Written by Claire Walter
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome.

Blue Pages :: May 2012

Written by Staff Report

Mountain Spy :: May 2012

Written by Liz Eren
In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when...

A Sidecountry State of Mind

Written by Tom Winter
Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its risks.

New Products for Summer

Written by Staff Report
Check out some of the great new products for summer, as well as year-round, operations.

Best/Worst Marketing 2011-2012

Written by Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, Samantha Rufo
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the worst efforts in our i...

The Big Squeeze

Written by Peter Oliver
Part II of our series reporting on the latest in snowmaking technology.

Construction Site :: May 2012

Written by Staff Report
The last round of this past season’s construction before looking ahead.