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May 2012

FEATURED STORY

  • The Wake-Up Call

    The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future. Well now… that pretty much sucked, didn’t it? In normal winters, one or two of the nation’s major skiing regions generally have disappointing weather and lackluster results. But to have it that lousy, for that long, and that widespread? Nearly everywhere in the nation, this was a winter in which cost control was king. Aggressive social media programs went from smart to essential; snowmaking systems with instant startup proved their value; and tactical marketing upstaged branding. Note to newer members of the skibiz: while this wint...

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Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

The Wake-Up Call

The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future.

Protection for All Seasons

Summer ops can add to your revenue stream, but they are not care-free.

A Sidecountry State of Mind

Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its risks.

New Products for Summer

Check out some of the great new products for summer, as well as year-round, operations.

Best/Worst Marketing 2011-2012

In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the worst efforts in our industry.

The Big Squeeze

Part II of our series reporting on the latest in snowmaking technology.

Construction Site :: May 2012

The last round of this past season’s construction before looking ahead.

Speak Out :: How To Use Market Research

A discussion on using market research.

Industry Reports :: May 2012

Vail Acquires Kirkwood... and other industry news.

A Tough Sell

As the 2011-12 season wound down in March, many areas had to figure out how to promote next season's passes.

An Attractive Solution

Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life.

It's A Small World, After All

From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome.

Blue Pages :: May 2012

PCMR, TALISKER DUEL OVER...WHAT?...LSSM STANDS OUT IN DOWN SEASON...THOSE SHRINKING SENIOR BENEFITS...SYNTHETIC, BETTER THAN THE REAL THING?...WAIVERS, WAIVERS EVERYWHERE...AND YOU THOUGHT YOU LOGGED SOME MILES...UT TO GET CONNECTED

Mountain Spy :: May 2012

In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when Liz (as a customer) didn’t get the answer she wanted, good customer service can save the day.

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