Browse Our Archives

FEATURED STORY

  • The Wake-Up Call

    The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future. Well now… that pretty much sucked, didn’t it? In normal winters, one or two of the nation’s major skiing regions generally have disappointing weather and lackluster results. But to have it that lousy, for that long, and that widespread? Nearly everywhere in the nation, this was a winter in which cost control was king. Aggressive social media programs went from smart to essential; snowmaking systems with instant startup proved their value; and tactical marketing upstaged branding. Note to newer members of the skibiz: while this wint...

    Read More

 

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

The Wake-Up Call

  • Push to The Latest: No
  • Author: Skip King
  • Volume: 51-3
  • Page: 45
  • Show in The Latest?: No

The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future. Add a comment Well now… that pretty much sucked, didn’t it? In normal winters, on...

Protection for All Seasons

  • Push to The Latest: No
  • Author: Rick Kahl
  • Volume: 51-3
  • Page: 20
  • Show in The Latest?: No

Summer ops can add to your revenue stream, but they are not care-free. Add a comment Summer activities were a hot subject even before this past winter reminded resorts of the advantages of diversification. They are sure to become even h...

A Sidecountry State of Mind

  • Push to The Latest: No
  • Author: Tom Winter
  • Volume: 51-3
  • Page: 52
  • Show in The Latest?: No

Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its risks. Add a comment The ultimate adventure for many of your guests is powder. And many will go to great lengths to find...

New Products for Summer

  • Push to The Latest: No
  • Author: Staff Report
  • Volume: 51-3
  • Page: 54
  • Show in The Latest?: No

Check out some of the great new products for summer, as well as year-round, operations. Add a comment SAM Magazine rounded up eight new products for summer operations that will save money, thrill guests, and boost the bottom line. EZW...

Best/Worst Marketing 2011-2012

  • Push to The Latest: No
  • Author: Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, Samantha Rufo
  • Volume: 51-3
  • Page: 56
  • Show in The Latest?: No

In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the worst efforts in our industry. Add a comment It’s unbelievable how much marketing has changed since SAM i...

The Big Squeeze

  • Push to The Latest: No
  • Author: Peter Oliver
  • Volume: 51-3
  • Page: 49
  • Show in The Latest?: No

Part II of our series reporting on the latest in snowmaking technology. Add a comment Ask anyone in the know what the biggest trend is these days in snowmaking, and the answer is either automation or energy efficiency, sometimes a dovet...

Construction Site :: May 2012

  • Push to The Latest: No
  • Author: Staff Report
  • Volume: 51-3
  • Page: 60
  • Show in The Latest?: No

The last round of this past season’s construction before looking ahead. Add a comment Customers had some great new upgrades this season, both on and off the hill. LOOKOUT PASS, IDAHO As part of its ongoing improvements, Lookout...

Speak Out :: How To Use Market Research

  • Push to The Latest: No
  • Author: Nate Fristoe, Dave Belin
  • Volume: 51-3
  • Page: 14
  • Show in The Latest?: No

A discussion on using market research. Add a comment Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest Feedback” (SAM March 2012) notes, the tools for taking your cus...

Industry Reports :: May 2012

  • Push to The Latest: No
  • Author: Staff Report
  • Volume: 51-3
  • Page: 16
  • Show in The Latest?: No

Vail Acquires Kirkwood... and other industry news. Add a comment VAIL ACQUIRES KIRKWOOD Vail Resorts (VR) acquired Kirkwood Mountain Resort, making Kirkwood VR’s third property in the Tahoe area (Heavenly and Northstar being the other...

A Tough Sell

  • Push to The Latest: No
  • Author: Linda Goodspeed
  • Volume: 51-3
  • Page: 22
  • Show in The Latest?: No

As the 2011-12 season wound down in March, many areas had to figure out how to promote next season's passes. Add a comment Despite an historically warm and snow-free winter, as well as record numbers of unredeemed season passes, ski res...

An Attractive Solution

  • Push to The Latest: No
  • Author: Chuck Peterson, Jeff Peterson
  • Volume: 51-3
  • Page: 28
  • Show in The Latest?: No

Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life. Add a comment The linear synchronous motor (LSM) could be the next big technical innovation in detachable lifts. Th...

It's A Small World, After All

  • Push to The Latest: No
  • Author: Claire Walter
  • Volume: 51-3
  • Page: 36
  • Show in The Latest?: No

From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Add a comment Diversity may be a 21st-century buzzword, but it remains elusive for the snowsports industry. Reaching out to ethnic...

Blue Pages :: May 2012

  • Push to The Latest: No
  • Author: Staff Report
  • Volume: 51-3
  • Page: 65
  • Show in The Latest?: No

PCMR, TALISKER DUEL OVER...WHAT?...LSSM STANDS OUT IN DOWN SEASON...THOSE SHRINKING SENIOR BENEFITS...SYNTHETIC, BETTER THAN THE REAL THING?...WAIVERS, WAIVERS EVERYWHERE...AND YOU THOUGHT YOU LOGGED SOME MILES...UT TO GET CONNECTED Add a comme...

Mountain Spy :: May 2012

  • Push to The Latest: No
  • Author: Liz Eren
  • Volume: 51-3
  • Page: 42
  • Show in The Latest?: No

In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when Liz (as a customer) didn’t get the answer she wanted, good customer service can save the day. ...