July 2015

Featured Story

10 Under 30

June 30, 2015

SAM's annual collection of 20-somethings who are making a difference and leading by example.

Mountain Spy :: July 2015 :: Disgruntled Pass Holders

Written by Liz Mettler

In this month’s Mountain Spy, we address a hot topic this past season—disgruntled pass holders. The responses vary, but a personable employee is ...

Eco Tip: Treadwright Tires

Written by Liz Mettler

An impact on every bottom line.

What to Say, How to Say It

Written by Skip King, Reputation Strategies

Communications after major events must be handled with utmost care.

Animating the Park

Written by April Darrow

Ski areas are figuring out what works at summer adventure parks, and what doesn't.

Job Safety Training

Written by Hans W. Hauschild

Plan and prepare now for autumn training programs.

Pricing Summer

Written by Linda Goodspeed

Pricing summer activities is the season's hardest task.

Industry Reports :: July 2015

Written by Staff

U.S. SKI TEAM TO MANAGE NASTAR... SEASON'S VISITS DROP TO 53.6 MILLION... HEAVENLY SUMMER PLAN WINS APPROVAL... PEOPLE... OBITUARIES... CORRECTION: MUE...

Construction Site :: July 2015

Written by Staff

Resorts are adding a variety of summer and winter facilities to keep guests satisfied and eager to return for more.

The new lodge, pictured here, was dropped in elevation by 12 feet to provide level access, and the dirt was repurposed to other areas of the ski area.

Rebirth of a Resort

Written by Shelly Stowman, Marketing / Snowsports Director, Detroit Mountain, Minn.

Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life.

Mixed Media

Written by Moira McCarthy

Media buying used to be relatively simple. It's become a fast-paced game of whack-a-mole in the quest to reach and impress customers.

Planet Kids

Written by Catherine Doucette

Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports.

Reaching New Markets

Written by Samantha Rufo, President nxtConcepts

The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience?

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