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September 2015

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email donna@saminfo.com.

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Featured Story

Totally Tubular

September 1, 2015

Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set of rules.

Mountain Spy :: September 2015 :: Entitled Customers

Written by Liz Mettler

In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution...

Blue Pages :: September 2015

Written by Staff

Epic Number of Season Pass Partnerships... Doubling Down on Uniqueness... When Expenses Trump Exclusivity... Solar in New York... Orange is the New Blu...

Problem Solving

Written by Howard R. Anderson, PE Specialized Engineering, Inc.

It takes creativity to find solutions when working with an orphan ski lift.

Job Number One

Written by Linda Goodspeed

Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers.

Smart Cards Are on the Way

Written by Peter Oliver

But it may take them years to become widely accepted at winter resorts.

Trailblazers : : Ron Ratnik

Written by Staff

From World War II refugee to snowmaking innovator.

Industry Reports :: September 2015

Written by Staff

PEOPLE... SUPPLIER NEWS... OBITUARIES

Construction Site :: September 2015

Written by Staff

Major summer improvement projects include summit and base lodge additions, bike parts, and of course, lift installations.

2015 Media Buying Survey

Written by Staff

SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars.

Greening Up

Written by Jeff Lewis

The owner of Elk Mountain, Pa., wanted to create a picture-postcard area. In planting 35,000 evergreen trees, he got even more than that.

Ramping Up for Winter

Ramping Up for Winter

Written by Laura Moriarty, President, Tahoe Training Partners

It takes planning and preparation to hire a first-rate staff. Here are best practices for hiring, onboarding, and training.

Circle of Trust

Written by Scott Hannah, President, Guest Research Inc.

Which is more important for financial excess: guest loyalty or employee loyalty? As it turns out, the two are inextricably linked.

The Silver Standard

Written by Don Stefanovich, MTBParks.com

In-house expertise and a passion for mountain biking helped Silver Mountain, Idaho, build a viable summer business. Willy Bartlett spins in ...

The Changing Role of Patrol

Written by Gretchen Brugman

The transition from on-hill treatment of injured skiers to more broad-based risk and safety management has brought new responsibilities——and stra...

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