The Voice of the Mountain Resort Industry  |  Est. 1962

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Terra Nova – 728×90

September 2016 Issue

Size Matters

How resorts measure and report their acreage/miles of terrain has wide-ranging consequences, locally and internationally.

Kitzbühel, Austria, is one of Europe’s largest resorts—no matter how you measure it.

The story even made it to us in Europe: an American customer of the Subway fast-food chain sued, claiming a sandwich promoted as a foot-long came up short.

It’s not hard to measure the length of a sandwich, and in response to the lawsuit, Subway has provided all its outlets with measuring tools. But it’s a lot harder to measure a ski area.

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