May 2017

Featured Story

SAM's Annual Best and Worst in Marketing 2016-2017

April 24, 2017

There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers.

Analyzing Extreme Seasons

Written by Elizabeth Whalen

A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of United States Ski Areas.

Making Snow Better

Written by Peter Oliver

Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions.

Timberline Lodge store at the Portland, Ore., airport.

Extend Your Brand

Written by Moira McCarthy

The best brand extensions can keep resorts on guests' minds throughout the year.

Killington partnered with Gravity Logic to enhance and expand its Mountain Bike Park, building terrain for all abilities.

Killing It in Summer

Written by Peter Oliver

Killington, site of SAM's 2017 Summer Ops Camp this September, has developed a masterful plan for raising its summer revenues.

The Evolution of NPS in the Ski Industry

Written by Scott Hannah

Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty.

New Products :: May 2017

Written by Liz Mettler

Fun and practical innovations, from summer attractions to Stone Paper.

Speak Out :: May 2017

Written by Paul Thallner

Who Will Lead Tomorrow's Industry?

Industry Reports :: May 2017

Written by The Editors

Aspen SkiCo/KSL Buying Binge, CNL Sale, Pass Programs and more.

2016-17 Season: Thrill Ride

Written by Linda Goodspeed

It was a roller-coaster year for resorts across the country—and ultimately fun for most.

An instructor at Ragged Mountain, N.H., conducts a free lesson as part of the resort’s new learn-to program, which had a very successful debut this season.

Learning From Experiments

Written by Moira McCarthy

The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide.

Save Energy, Save Cash

Written by Shelly Bortolotto

Resorts have a hidden opportunity for reducing expenses through energy conservation.

Mountain Spy :: May 2017

Written by Dave Meeker

THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM, TOO. WHAT ...

Blue Pages :: May 2017

Written by The Editors

CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide.

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