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July 2018

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Featured Story

10 Under 30 :: 2017

July 5, 2017

Meet 10 outstanding and inspiring twenty-somethings who are having an impact.

Publisher's Memo :: July 2017

Publisher's Memo :: July 2017

Written by Olivia Rowan
The Hills Are Alive, and A Little Change Can Be a Good Thing
Photo courtesy of Snowshoe Mountain Resort.

Camps on the Rise

Written by Linda Goodspeed
Summer camps for families and kids are boosting the bottom line at winter resorts nationwide.
Hunter Mountain promotes four-season activities year-round through on-site signage in base area locations.

How to Sell Summer

Written by David Meeker
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them.
Illustrations by Senan Gorman, North Pole Design.

A Challenge to "The Jay Way"

Written by JJ Toland
A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay's eventual triumph over adversity.
Making Skiing Fun Again

Making Skiing Fun Again

Written by Mermer Blakeslee
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders....
Left to right: Chip Perfect and Dave Grenier.

The Power of Passion

Written by Moira McCarthy
Midwestern operators Chip Perfect and Dave Grenier talk candidly about the essential values shared by top leaders in the industry.
Speak Out :: July 2017

Speak Out :: July 2017

Written by Artie Speicher
Lift Mechanics: A Developing Dilemma
News & Views :: July 2017

News & Views :: July 2017

Written by Staff Report
Climate commitment, the coming eclipse, Sid's swan song, people and suppliers news, and more.
Details Matter

Details Matter

Written by Tim Yates
Eight steps to protect your summer business.
Training for lift mechanics in Ontario can include on-site experience at a variety of different operations so trainees can see how different lifts work.

Getting With The Program

Written by John Ball
All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions. How's that working out?
Mountain Spy :: July 2017

Mountain Spy :: July 2017

Written by Dave Meeker
SAM goes undercover to ask, "Is there a family bathroom at the resort?"