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May 2018

 May 2018 - Ski Area Management

FEATURED STORY

  • SAM's Annual Best and Worst in Marketing 2017-18

    A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise consumers are exposed to everyday, getting them to notice your brand requires some work. This year, marketers took a variety of approaches to get their target audiences to stop and look, listen, and/or read. Some were very successful at this in multiple facets, as evidenced by the number of resorts in this sample that, for different reasons, caught the eyes of more than one of our contributors. Most of the time when more than one “Best and Worst” contributor calls a resort’s marketing out, it’s for the same campaign. This year, a handful of the same r...

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 May 2018 - Ski Area Management

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here.
If you'd like to read the rest, we can make that happen. Order a back issue by emailing sarah@saminfo.com. Don't miss another issue by subscribing to SAM now.  

 May 2018 - Ski Area Management

SAM's Annual Best and Worst in Marketing 2017-18

A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.

 May 2018 - Ski Area Management
Aspen Snowmass, Jeremy Swanson

Finding Lost Forest

Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.

 May 2018 - Ski Area Management

Summit Series :: Finance and Revenue

The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.

 May 2018 - Ski Area Management

Mountain Spy :: May 2018

For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of calls and choose a few she thinks represent the best of the best. There are some curveballs, and some straight-up, typical guest inquiries included here, and all were handled really well by the resort staffer answering the phone.

 May 2018 - Ski Area Management

Statistical Disarray in 2018

SAM has been encouraging greater coordination of industry data for 35 years. How much has changed?

Powder Ridge, Minn., needed minimal investment to create a Laser Light Tubing experience, and the return has been significant.

Life in the Fast Lane

Tubing can be spectacularly profitable. Night tubing turns the dial to 11.

 May 2018 - Ski Area Management

Can Snowmaking Compensate for Climate Change?

A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowmaking.

 May 2018 - Ski Area Management

The Changing State of the Snowmaking Art

Automated operations, to one extent or another, can lead to tremendous efficiency gains.

 May 2018 - Ski Area Management

Pub Memo :: SAM's newest member and SAMMY Winners

Meet SAM's newest member, Sarah Wojcik, and the SAMMY winners.

 May 2018 - Ski Area Management

News and Views :: May 2018

PodSAM, patrol for girls, season's pass comparison, and more.

 May 2018 - Ski Area Management

Trailblazers :: Whitney Walters-Anderson, JT And Jake Anderson

This issue's trailblazers is the family of Dale Walters, founder of Mountain Wire Rope Service.

 May 2018 - Ski Area Management

Better Late Than Never

March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit.

 May 2018 - Ski Area Management

Sunny Side Up

Wolf Creek moves toward becoming the nation’s first solar-powered ski area.

 May 2018 - Ski Area Management

Variable Conditions

An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many.

 May 2018 - Ski Area Management

The Big Nine: Summer (O)Ops Pitfalls

Summer operations risk and exposure nearly equal those of winter.

 May 2018 - Ski Area Management

Idea Files :: May 2018

Load/unload signal lights, an early season snowmaking vehicle, and a simple recordkeeping solution.