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May 2018

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here.
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SAM's Annual Best and Worst in Marketing 2017-18

SAM's Annual Best and Worst in Marketing 2017-18

Written by Gregg Blanchard, Halley O’Brien, Dave Meeker, Meghen Townsend, Alex Kaufman, Mary Walsh
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.
Summit Series :: Finance and Revenue
The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.
Finding Lost Forest

Finding Lost Forest

Written by Moira McCarthy
Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.
Mountain Spy :: May 2018

Mountain Spy :: May 2018

Written by Dave Meeker
For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the...
Statistical Disarray in 2018

Statistical Disarray in 2018

Written by Scott Hannah, Rick Kahl
SAM has been encouraging greater coordination of industry data for 35 years. How much has changed?
Powder Ridge, Minn., needed minimal investment to create a Laser Light Tubing experience, and the return has been significant.

Life in the Fast Lane

Written by Bob Curley
Tubing can be spectacularly profitable. Night tubing turns the dial to 11.
Can Snowmaking Compensate for Climate Change?

Can Snowmaking Compensate for Climate Change?

Written by Robin Smith
A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowm...
The Changing State of the Snowmaking Art

The Changing State of the Snowmaking Art

Written by Peter Oliver
Automated operations, to one extent or another, can lead to tremendous efficiency gains.
Pub Memo :: SAM's newest member and SAMMY Winners

Pub Memo :: SAM's newest member and SAMMY Winners

Written by Olivia Rowan
Meet SAM's newest member, Sarah Wojcik, and the SAMMY winners.
News and Views :: May 2018

News and Views :: May 2018

Written by The Editors
PodSAM, patrol for girls, season's pass comparison, and more.
Trailblazers :: Whitney Walters-Anderson, JT And Jake Anderson
This issue's trailblazers is the family of Dale Walters, founder of Mountain Wire Rope Service.
Better Late Than Never

Better Late Than Never

Written by Linda Goodspeed
March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit.
Sunny Side Up

Sunny Side Up

Written by Allen Best
Wolf Creek moves toward becoming the nation’s first solar-powered ski area.
Variable Conditions

Variable Conditions

Written by David Meeker
An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many.
Eldora Gets Closer to Its Core

Eldora Gets Closer to Its Core

Written by Jason Blevins
A new lift, new look, and new spirit build local appeal.
The Big Nine: Summer (O)Ops Pitfalls

The Big Nine: Summer (O)Ops Pitfalls

Written by Jesse Whitcomb, Tim Bruce
Summer operations risk and exposure nearly equal those of winter.
Idea Files :: May 2018

Idea Files :: May 2018

Written by Sam Geise
Load/unload signal lights, an early season snowmaking vehicle, and a simple recordkeeping solution.