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September 2018

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here.

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Featured Story

The Long View

Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he's served for more than 50 years.

Pondering NSAA's Past—And Future

Pondering NSAA's Past—And Future

Written by Staff Report
SAM asked several top executives from across the country, "What are the top priorities for the new president?"
At a spot originally identified as a “great place for a hotel,” Bear Valley, Calif., built 15 glamping tents instead, and it's paying off: after opening July 1, weekends filled fast, and midweek was catching up.

Roughing It?

Written by Bob Curley
Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it.
Loon Mountain athlete Mike Ravelson developing content for use on social media and, ultimately, magazine articles.

High Flying Brand Ambassadors

Written by David Meeker
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well.
Crested Butte Mountain, Resort, Colo.

We Teach People

Written by Nicholas Herrin
Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort.
At Mont Saint-Sauveur, Quebec, the slopeside “ski box” provides a convenient pickup point for renters and frees up indoor storage space.

Get In, Get Out

Written by Dave Zook
Leading rental shop practices for handling newcomers to skiing and riding.
Doug Hutchinson, Lift Ops Crew Leader, Mount Sunapee, N.H.

Attending to Your Attendants

Written by Doug Hutchinson
There's more to the lift attendant's job than simply loading chairs. Here are several training and educational tips to cover all the bases.
Snow Valley, CA

Construction Site :: September 2017

Written by Staff Report
Lift upgrades, lodge expansions, and mountain bike projects are underway at resorts across North America.
Idea Files :: September 2017

Idea Files :: September 2017

Written by Sam Geise
A cat track rotisserie table is this month's featured innovation.
Publisher's Memo :: September 2017

Publisher's Memo :: September 2017

Written by Olivia Rowan
Working the Olympic Angle.
New & Views :: September 2017

New & Views :: September 2017

Written by Staff Report
Season's pass developments, NSAA priorities, supplier news, and more.
The War Within

The War Within

Written by Paul thallner
A war for talent is raging, and it’s the one inside your organization that matters most.
Revamp Your Recruiting Strategy

Revamp Your Recruiting Strategy

Written by Kathryn Brinton
How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list.
Mountain Spy :: September 2017

Mountain Spy :: September 2017

Written by Dave Meeker
SAM goes undercover to ask, "What is Glamping?"
Giving Staff Their Turns

Giving Staff Their Turns

Written by Tom Winter
Being on-snow drives the employee experience, and that fact of resort life makes injury prevention and risk management key goals for managers.
The LSSM/BAF Triple Play

The LSSM/BAF Triple Play

Written by Rick Kahl
The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding.