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May 2020
May 2020
FEATURED STORY
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The Road to Recovery
It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most likely route to a successful reopening. Hint: think locally. If your job title has “marketing” in it, and you’re feeling paralyzed by the uncertainty gripping the ski industry in the midst of the COVID-19 crisis, you’re in good company. The crystal balls of even the most seasoned ski area marketers are clouded. While each day reveals more information, it also raises more questions about how to transition our marketing from crisis management to business recovery. Little about the future is certain, but a model for recovery is e...
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's marketing efforts.
It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most likely route to a successful reopening. Hint: think locally.
Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context to the state of the art.
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment at Mountain High, Calif., provides clues.
Providers of enterprise software solutions are stepping up their game.
Mentors ruminate on how to approach major obstacles and challenges.
"Can I ride the chair by myself during the coronavirus pandemic?"
A playbook for managing recovery for people and culture.
After a tragic accident, Sugar Bowl and the Henderson family have crafted a wide-ranging safety program for young children.
A look back at a promising season that fell victim to the coronavirus shutdown.
Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news.
