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2021

Thanks for your interest in reading SAM Magazine. We hope you enjoy "SAM's Annual Best and Worst in Marketing" and "Mountain Spy," available in their entirety here. If you'd like to read the rest, we can make that happen. Order a back issue by emailing sarah@saminfo.com. Don't miss another issue by subscribing to SAM now. 
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Featured Story

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD<...

Rick Kahl Tribute

Rick Kahl Tribute

Written by Donna
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. 
Peer Reviews

Peer Reviews

Written by Megan Collins, Greg Fisher, Kim Hewitt, Tom Meyers, Avery Patrick, Dave Tragethon
Resort marketers give a nod of respect to the efforts of competitors.
Ski Bromont in Quebec is North America's largest night skiing operation, running all lifts and 100 of 140 trails under the lights.

The Lights Are On

Written by Moira McCarthy
Why night skiing and riding can be a boon to business for resorts of all sizes.
A New Employment Landscape

A New Employment Landscape

Written by Gina DeCaprio Vercesi
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.
GW Tatro Construction installs FBE-coated steel pipe to transport water from the Mad River to Sugarbush Resort, Vt.

Piping Up

Written by Katie Brinton
A look at the backbone of every snowmaking system's infrastructure.
Cross-Country on the Rise

Cross-Country on the Rise

Written by Peter Oliver
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize.
Idea Files :: May 2021

Idea Files :: May 2021

Written by Sam Geise
Reused chairs, touchless water fountain, and height measurement.
Signposts to the Future

Signposts to the Future

Written by Regina Connell
Listening in on consumer conversations to understand the season(s) to come.
Digital Embrace

Digital Embrace

Written by Linda Goodspeed
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.
Mountain Spy :: May 2021

Mountain Spy :: May 2021

Written by Dave Meeker
Are you dropping pass prices like Epic did?
Prepare for the Worst

Prepare for the Worst

Written by Craig Russell
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.
The Evolution in Pass Plans

The Evolution in Pass Plans

Written by Linda Goodspeed
2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.
News and Views :: May 2021

News and Views :: May 2021

Written by The Editors
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.
Publisher&#039;s Memo :: May 2021

Publisher's Memo :: May 2021

Written by Olivia Rowan
Congratulations, a Welcome, and a Farewell