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Thanks for your interest in reading SAM Magazine. We hope you enjoy 11 Under 30, Build a Great Grooming Team, and Mountain Spy available in their entirety here. If you'd like to read the rest, we can make that happen. Order a back issue by emailing Don't miss another issue by subscribing to SAM now.
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Featured Story

11 Under 30 :: July 2021

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next.

Turning Goals into Actions

Turning Goals into Actions

Written by Hilary DelRoss
A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action. 
Build a Great Grooming Team

Build a Great Grooming Team

Written by Jeremy Cooper
Here's what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit.
Wachusett moved away from broadcast television to “over-the-top television” (OTT) advertising on streaming channels, which allows for better targeting. Scan the QR code to view an OTT ad.

Marketing Reset

Written by Tom Meyers
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications.
A family hiking at Timberline, Ore.

Summer of Love

Written by Moira McCarthy
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer.
Checking nozzles for wear.

Maintenance Isn't Automatic

Written by Robin Smith
Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency.
Construction Site :: July 2021

Construction Site :: July 2021

Written by Peter Oliver
New lifts, employee housing, and a Club Med are among this year's early-summer projects.
Mirna Valero (@themirnavator on Instagram) learned to ski this year, and she brought her 135,000 fans along for the ride, introducing many to skiing and riding via her videos, photos, and stories.

Torch Bearers

Written by Rachel Hailey
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work.
Safety Programs Checkup

Safety Programs Checkup

Written by Ryan Lavoie
Make sure your resort safety programs and training are in compliance before OSHA comes knocking.  As we emerge from Covid protocols, continue to brin...
Forecasting a Summer Swell
With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up.
Mountain Spy :: July 2021

Mountain Spy :: July 2021

Written by Dave Meeker
"Can your bike park accommodate our tandem mountain bike?"
New Products :: July 2021

New Products :: July 2021

Written by Katie Brinton
Equipment, software, and technology that raise the bar for service.
News and Views :: July 2021

News and Views :: July 2021

Written by The Editors
Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news.
Publishers Memo :: July 2021

Publishers Memo :: July 2021

Written by Olivia Rowan
What Comes Next.