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2021

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Featured Story

11 Under 30 :: July 2021

This year's group of 20-somethings has already left their mark and they have ideas about where snowsports should head next.

Turning Goals into Actions

Written by Hilary DelRoss

A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action.

Build a Great Grooming Team

Written by Jeremy Cooper

Here's what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit.

Wachusett moved away from broadcast television to “over-the-top television” (OTT) advertising on streaming channels, which allows for better targeting. Scan the QR code to view an OTT ad.

Marketing Reset

Written by Tom Meyers

A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications.

Summer of Love

Written by Moira McCarthy

It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer.

Maintenance Isn't Automatic

Written by Robin Smith

Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum efficiency.

Construction Site :: July 2021

Written by Peter Oliver

New lifts, employee housing, and a Club Med are among this year's early-summer projects.

Mirna Valero (@themirnavator on Instagram) learned to ski this year, and she brought her 135,000 fans along for the ride, introducing many to skiing and riding via her videos, photos, and stories.

Torch Bearers

Written by Rachel Hailey

Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work.

Safety Programs Checkup

Written by Ryan Lavoie

Make sure your resort safety programs and training are in compliance before OSHA comes knocking. As we emerge from Covid protocols, continue to brin...