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2021

Thanks for your interest in reading SAM Magazine. We hope you enjoy "2021 Terrain Park Contest" and "It's Alive: Small Ski Areas, Reanimated" available here, for free. Subscribers can also enjoy "Mountain Spy", "Skiing's Prickliest Problem: Housing, Part 2" and "Tame the Tech Frontier" online. The rest of the terrific content is available in the print issue. Not a subscriber? Order a back issue by emailing jack@saminfo.com. Or never miss out again by subscribing to SAM now.

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Featured Story

2021 Terrain Park Contest

Our showcase of freestyle fabrication is back for its 16th year, with resort submitted entries in three categories, including a new one: "Park edits."

Tame the Tech Frontier

Tame the Tech Frontier

Written by April Darrow
Choosing the right software and other technology for your operation requires thorough assessment and a thoughtful approach.
Tech Planning :: Assessments

Tech Planning :: Assessments

Written by The Editors
Questions to help you conduct internal and supplier assessments.
Skiing's Prickliest Problem: Housing, Part 2
An examination of proven and potential solutions to the industry's growing employee housing crunch.
A ski with a view at Frisco Nordic Center, Colo.

The New Nordic Customer

Written by Pete Wilson
Data and analysis fromthe recent Cross Country Ski Areas Association consumer survey reveals there's opportunity in the Nordic skiing business.
Magic Mountain, Vt. dressed in white.
These three ski areas have been brought back from the brink in a big way.
Construction Site :: November 2021
Transformative lifts, major snowmaking improvements, and other infrastructure projects highight the 2021 construction season.
SAM Idea Files :: November 2021

SAM Idea Files :: November 2021

Written by The Editors
Clever solutions from Mount Pleasant, Pa., for outdoor seating and sled storage.
Unpack Your Assumptions

Unpack Your Assumptions

Written by Carolyn McShea, Claire Humber
A look at operational assumptions that Covid disproved.
Take Advantage of Email

Take Advantage of Email

Written by Gregg Blanchard
A guide to kickstart your email marketing and reap the profitable benefits. (Psst, we're talking to you, small ski areas.)
Mountain Spy :: November 2021

Mountain Spy :: November 2021

Written by Dave Meeker
Can I warm up in the lodge this winter?
Guest service extends to the  lift lines at Deer Valley.

Load 'Em Up

Written by Alex McCann
Smooth and efficient lift loading and unloading makes for a safer more enjoyable guest experience.
New Products :: November 2021

New Products :: November 2021

Written by Sarah Wojcik
SAM collected a handful of new products designed to enhance the guest experience.
What, Me Worry? You Bet.
Covid sinks down the list of ops concerns as wildfires, climate change, and other enduring worries rise.
On the Road ... Again :: November 2021
Scenes from MSAA, New England Summit, and SANY-PSAA.
News and Views :: November 2021

News and Views :: November 2021

Written by The Editors
Ride the capital wave, hot takes on fast tracks, DEI action, and more.
Publishers Memo :: November 2021

Publishers Memo :: November 2021

Written by Olivia Rowan
Winter is Coming News of snow blanketing parts of the U.S. at press time has us all excited about the prospect of a good season ahead. Everything is ...