Luxury Gone Wild

Glamping, a.k.a. glamorous camping, is on the rise. Chic, rustic retreats where accommodations range from yurts to safari tents to covered wagons have popped up all over the country. Consumer interest in glamping has exploded amid the pandemic; Grand View Research predicts the global market will reach $5.41 billion by 2028.

Ski areas, boasting wide-open spaces, untrammeled wilderness, and magnificent scenery, are uniquely positioned to reap the benefits of the glamping trend. Glamping offers a fresh way to introduce guests to the magic of summer in the mountains. SAM first reported on glamping in September 2017 (“Roughing It?”); here, we look at how it has played out at three very different resorts. Their experiences can guide other ski areas looking to enter the field.