January 2022
January 2022
FEATURED STORY
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The Lift Business Bounces Back
The 2021 Lift Construction Survey shows a resurgence of new installations after a down year in 2020, with a mix of gondolas, big detachables, fixed-grips, a boom in conveyor lifts—and a promising outlook for 2022 and beyond. From the shores of Atlantic Canada to the mountains of Montana, resorts pushed through pandemic uncertainty to invest in lift infrastructure for the 2021-22 season. The total of 33 new aerial lifts ranked well ahead of 2020 but still behind pre-pandemic 2019. While the sheer number of lifts wasn’t huge, the lifts tended to be big: installed vertical transport feet per hour (VTFH) surged 70 percent from 2020 and 17 percent from immediately pre-pandemic. Major addi...
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Sierra-at-Tahoe GM John Rice reflects on the devastating Caldor Fire, the hard lessons learned, and what's next for the resort as it emerges from the ashes of the wildfire.
The 2021 Lift Construction Survey shows a resurgence of new installations after a down year in 2020, with a mix of gondolas, big detachables, fixed-grips, a boom in conveyor lifts—and a promising outlook for 2022 and beyond.
As traffic surges, the industry must develop new strategies to manage resort access. Here's a look at some of the parking and transport solutions underway.
Rental suppliers tout workhorse products and see new opportunity for resorts in the higher-end demo market across alpine, snowbord, and Nordic.
Beijing spared no expense, enlisting the expertise of several familiar resort equipent suppliers and planners to build state-of-the-art 2022 Winter Olympics venues.
Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line.
The Question: How long does it take to go through your equipment rental process?
Developing a comprehensive cybersecurity program will help ski areas be more prepared when they are targeted.
It takes money to make money, but it takes smart planning to spend it well.
Video marketing is low-hanging fruit—here's how to take advantage of it.
SAMMY honorees peek into their crystal (snow)balls, and more.
AN INDUSTRY PARTNER FOR 60 YEARS You may have noticed a nod to our 60th anniversary on this month’s cover. Can it be? For six decades SAM has strived to be thought-provoking, helpful, and sometimes entertaining. We have been through a lot of ups and downs along with the rest of the industry, from record seasons to snowless winters and our ...
