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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Colorado Ski Country USA Resorts Set Skier Visit Record

SAM Magazine—Denver, June 10, 2016—The 21 member resorts of Colorado Ski Country USA (CSCUSA) recorded a record 7.4 million skier visits during the 2015-16 winter season, up five percent year-over-year and 10 percent over the five year average. Combined with Vail Resorts’ areas, which are not included in CSCUSA figures, visits for all Colorado resorts likely topped the 12.5 million statewide record set two seasons ago.

Powder Alliance Adds Kiroro, Japan

SAM Magazine—Wrightwood, Calif., June 8, 2016—The unique reciprocal program known as the Powder Alliance has partnered with Kiroro Snow World in Japan to offer three free days of skiing to anytime season passholders from the other 14 member resorts.

Hooper Named General Manager of Lee Canyon

DanHooper LeeCanyonSAM Magazine—Las Vegas, Nev., June 7, 2016 —Dan Hooper has assumed the title of general manager at Powdr Corp-owned Lee Canyon outside of Las Vegas.

Herrin Named PSIA-AASI CEO

SAM Magazine—Lakewood, Colo., June 7, 2016—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) will welHerrin emailsizecome Nicholas Herrin as their new chief executive officer starting July 18. Herrin succeeds longtime PSIA-AASI CEO Mark Dorsey, who stepped down in August 2015, and PSIA-AASI CFO Tom Spiess, who has served as interim CEO since.

POWDR ACQUIRES ELDORA MOUNTAIN RESORT

eldoraSAM Magazine—Boulder, Colo., June 6, 2016—Powdr Corp. has purchased Eldora Mountain Resort here, it was announced today, completing a long-rumored move. This amplifies Powdr’s presence in Colorado and serves as a strategic complement to Powdr’s other Colorado resort, Copper Mountain.

Memorial Day Weekend Kicks Off Summer for Many Resorts

SAM Magazine—Dover, Vt., June 2, 2016—Mountain resorts nationwide opened for summer operations over the long Memorial Day weekend, kicking off the warm season with a growingloonaerial emailsize number of attractions aimed at boosting the bottom line.

SIA Headquarters Headed West

SAM Magazine—Washington, D.C., June 2, 2016—Snowsports Industries America (SIA) has informed its staff that the organization’s headquarters will be relocating out west. The organization SIAlogo emailsizesaid the move will put it in better proximity to partner brands, like-minded organizations, and the winter sports environment as a whole.

Utah Ski Areas Set Record for Skier Visits

SAM Magazine—Salt Lake City, June 2, 2016—Prolific early season snow set the tone for a record-setting winter at Utah’s ski areas. The state tallied 4,457,575 skier visits during the 2015-16 season, up 5 percent from the previous record set in 2007-08. According to Ski Utah, visits were up 13 percent compared to last season, and beat the ten-year average by 10.4 percent.SkiUtahlogo emailsize

SEC Pressing Its Case Against Ariel Quiros

SAM Magazine—Northeast Kingdom, Vt., June 2, 2016—Recent developments in the Securities and Exchange Commission’s case against Jay Peak owner Ariel Quiros include presentation of quiros2 emailsizea preliminary injunction by the SEC and additional financial implications for Quiros, according to local news website VTDigger.org.

Colorado Supreme Court Rules Avalanches an Inherent Risk of Skiing

SAM Magazine—Denver, June 1, 2016— The Colorado Supreme Court ruled that avalanches are an inherent risk of skiing and fall under the state’s liability-limiting Ski Safety Act. In a 5-2 decision, the court agreed that avalanches result from changing snow conditions, changing weather, and variations of steepness and terrain, all of which are specifically noted in the Ski Safety Act.

Australian Resorts Could Open Early

SAM Magazine—Perisher, Australia, May 27, 2016—With the start of Australia’s ski season a fortnight away, there’s been consistent snow across the country’s main ski areas, which forecasters say should continue for most of the coming week.buller emailsize

More International Expansion Possible for Vail Resorts

SAM Magazine—Bloomfield, Colo., May 27, 2016—Vail Resorts’ CEO Rob Katz said that the company is looking to expand its portfolio of resorts, with possible acquisitions in perisher resort ski emailsizeCanada and Japan “a higher priority,” according to Snow Hunter’s World Weekly Snow News. The strength of the dollar has increased Vail’s buying power in recent years.

Squaw Valley Alpine Meadows Partners with China’s Genting Secret Garden Resort

SAM Magazine—Zhangjiakou City, China, May 27, 2016—In a move aimed at tapping into the growing Chinese tourist market, Squaw Valley Alpine Meadows has entered into a “strategic alliance” with China’s Genting Secret Garden Resort, one of the host areas for the 2022 Beijing Winter Olympics. California is currently the top U.S. destination for Chinese travelers, who spent $2.5 billion in California in 2015, according to research by Visit California.chinasecretgarden emailsize

Peak Resorts’ Mount Snow EB-5 Project Approved

SAM Magazine—Wildwood, Mo., May 26, 2016—Peak Resorts has gained approval from the United States Citizenship and Immigration Services (USCIS) for its $52 million project at Mount Snow, Vt., providing a shot of good news for the recently maligned EB-5 immigrant investor program.

NSAA Hands Out Annual Awards at Convention

SAM Magazine—Lakewood, Colo., May 26, 2016—At the 2016 NSAA National Convention and Trade Show, several resorts and individuals were honored with annual awards. NSAA awards emailsizeThe various awards recognize environmental efforts, marketing acumen, safety, bringing new skiers and riders to the sport, and more.