PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...
SAM Magazine—Albany, N.Y., Oct. 19, 2020—The governments of New York state and the Quebec province have given ski areas in their respective regions the greenlight to open this winter. In both regions, reopening is contingent on compliance with stringent public health recommendations. Tremblant, Quebec New York Beginning Nov. 6, New York ...
SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership to a total of 57 resorts. Jay Peak will offer two days of skiing and riding to Indy Pass holders, with no blackout dates for the 2020-21 season. “We’re happy to be joining this ...
The latest weekly briefing from the Insights Collective notes that lodging properties are responding to COVID-19 by offering extended-stay options, citing recent examples from Jay Peak, Vt., and the Red Lion chain. It further notes that during the pandemic, some customers have more money to spend on travel than in the past—because they have reduc...
SAM Magazine—Winter Park, Colo., Oct. 15, 2020—With only one month remaining in what has been a bleak summer for lodging at western mountain resorts, bookings and rates in the past few weeks have showed an appreciable uptick, helping to record early on-the-books revenue gains for the months of October and November—the first revenue gains sinc...
SAM Magazine—Ludlow, Vt., October 14, 2020—As new consumer-facing plans roll out, resorts remind guests to prepare for continued operational changes and challenges this winter. While reservation systems, capacity caps, and facility access will vary, guests can expect some consistency in protocols across the country and even internatio...
SAM Magazine—East Rutherford, N.J., Oct. 14, 2020—To help resorts plan for the upcoming winter, SAM and SNOW Operating have partnered to produce the Capacity Management Video Series. The four-part video series will share insights on how resorts can manage capacity while providing a safe guest experience in a COVID-19 world. Using real da...
SAM Magazine—San Francisco, Calif., Oct. 14, 2020—A substantial portion of the assets of Mountain News Corporation have been acquired from Vail Resorts by an investment group led by MNC veteran Chad Dyer and Jon Brelig. The 52-year-old international company provides snow reports, news, and information of interest to skiers and snowboarders thro...
SAM Magazine—Jackson, Wyo., October 14, 2020—Snow King Mountain Resort secured preliminary US Forest Service (USFS) approval for major capital improvements slated to begin summer of 2021. Big ticket items include two new lifts: an eight-passenger Leitner-Poma gondola, and a Skytrac chair that will serve new terrain. Snow King has been en...
Will worldwide COVID-19 cases double by the end of the year? They could, and there’s no guarantee a vaccine will be available in time to quickly stem the spread of coronavirus. Other items of note in the latest weekly briefing from the Insights Collective: The state of Nevada’s very detailed conference guidelines shed light on how a total reope...
RESORTS Bobby Johnson, Jr., Magic Mountain, Vt. Magic Mountain has hired Robert “Bobby” Johnson, Jr. as director of the Snowsports Learning Center, starting Dec. 5. Johnson is reported to be the first Black leader of a ski school in Vermont, and possibly the country. He began his teaching career at Smuggler’s Notch, Vt., in 1983, and joined...
SAM Magazine—Denver, Oct. 7, 2020—Alterra Mountain Company is making leadership changes and creating new hospitality and real estate divisions as the company looks toward its long-term future while navigating the upcoming winter season during the pandemic. The two new divisions join the mountain division, which consists of the company’s ...
With the continuation of the COVID-19 pandemic, many of the traditional fall education opportunities have moved online. We know it's a busy time, so SAM pulled together a chronological list of all the online educational content for October and November so it's easier to see what important webinars, Huddles and Town Halls might be wor...
SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources. A report in Adventure Journal, written by former Powder editor St...
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut existing in-resort marketing teams across the company’s 34 North American resorts, and created new teams and responsibilities structured locally, regionally, and centrally, amon...
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and industry professionals. The new inductees will bring the total of honored Hall of Fame members to 441. The eight inductees include the late Howard Peterson, leader and visionary at the ...
