PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...
SAM Magazine—Lake Placid, N.Y., Feb. 25, 2026—The New York State Olympic Regional Development Authority (ORDA) board of directors approved $15.9 million in capital investments across Whiteface, Gore, and Belleayre mountains, continuing a multi-year run of infrastructure upgrades at the state-owned ski areas. At its Feb. 20 meeting, the board p...
SAM Magazine—Granby, Colo., Feb. 25, 2026—Indy Pass has added 16 new alpine and cross-country ski area partners and will open 2026-27 pass sales Feb. 25 to existing pass holders under a new automatic renewal structure the company said is designed to manage demand. Current pass holders can renew at the lowest guaranteed price by opting into an ...
In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE MASON WILLETT, MOUNT SUNAPEE, NH Vail Resorts has appointed Mason Willett as director of mountain operations a...
SAM Magazine—Big Sky, Mont., Feb. 23, 2026—Taylor Middleton, the longtime Big Sky Resort executive who led the Montana destination through decades of expansion and repositioned it as one of North America’s premier ski resorts, died Friday at his home in Big Sky. He was 68. An Alabama native and 1979 University of Alabama graduate, Middleton ...
SAM Magazine—Denver, Feb. 18, 2026—Alterra Mountain Company has appointed David Flueck as chief customer officer and president, Ikon Pass. Flueck will lead the company’s customer engagement strategy as well as its sales, marketing and communications functions, and steward continued growth of the Ikon Pass product. He joins Alterra from Marri...
SAM Magazine—Happy Valley, Ore., Feb. 18, 2026—Loveland's Annual Mountaintop Matrimony.From record-breaking revenues in the East to "miracle" snowfalls in the West, the Presidents’ Day long weekend continued the trend of a ski industry defined by extreme contrasts. While the East Coast basked in one of its strongest seasons in a decade, the W...
This rustic, soulful resort is an anomaly, but the well-capitalized, strategic rebirth of Robert Redford’s legacy is chock full of lessons for all resort operators. By Andy Bigford (This is the second stop on Andy Bigford's Revival Road Trip, where he is offering monthly reports from the road as he works on the third installment in the Ski I...
SAM Magazine—Slinger Wis., Feb. 16, 2026—Little Switzerland Ski Area will install two new Skytrac quad chairlifts this summer to replace the ski area’s Lift 1 and Lift 2, a unique “up and over” double chairlift that loads from both the base area and backside of the ski area and transports guests uphill in opposite directions to unload at ...
SAM Magazine—Winter Park, Colo., Feb. 16, 2026—While severely dry conditions and warm temperatures took a serious toll on mountain lodging properties in Colorado and Utah, the better snowfall in the “rest of the West”—California, Nevada, Idaho, Wyoming, and Montana—kept results on the upswing, according to DestiMetrics-participating pro...
SAM Magazine—Mesa, Colo., Feb. 11, 2026—Rendering of the new Wild West Express lift.As it approaches its 60th anniversary season, Powderhorn Mountain Resort is introducing a limited three-year season pass, positioning it as both a loyalty offering and commitment to affordability amid a major capital upgrade and plans for future improvements. ...
SAM Magazine—Jeffersonville, Vt., Feb. 11, 2026—Bear Den Partners has acquired a majority ownership interest in Smugglers’ Notch Resort from Bill Stritzler, who has owned Smuggs for 29 years and whose family will retain an ownership stake in the resort. Stritzler’s daughter and Smuggs CEO Lisa Howe will serve as an advisor on the future o...
SAM Magazine—Killington, Vt., Feb. 9, 2026—Colleagues took time to connect sharing stories and highlights from the season. A banner winter across much of the East, marked by consistent cold temperatures for snowmaking, steady natural snowfall, and record holiday attendance at many ski areas, set an upbeat tone for the National Ski Areas Associa...
SAM Magazine—Happy Valley, Ore., Feb. 6, 2026—Mt. Ashland Ski AreaThe historic snow drought gripping the Pacific Northwest claimed more operational days this week as four of Oregon’s ski areas announced indefinite suspensions or significant reductions in operations, leaving lift chairs empty and slopes bare across the lower Cascades and Siski...
SAM Magazine—Killington, Vt., Feb. 3, 2026—Nearly 7,500 total votes were cast for the six competing snowmaking teams during the 13-day voting period of the 2026 I AM a Snowmaker contest, with Seven Springs, Pa., receiving the most votes to take home the title. Contest sponsor HKD Snowmakers president Charles Santry honored Seven Springs at the ...
SAM Magazine—Tooele, Utah, Jan. 26, 2026—Prinoth named Andrew Nicolas as CEO of its U.S. snow grooming division in December. In his new role, Nicolas oversees snow grooming services and product distribution for the U.S. market. “With Andrew’s leadership, Prinoth continues to reinforce its position at the forefront of snow grooming techno...
