PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...
SAM Magazine—Telluride, Colo., Jan. 9, 2026—The Telluride Professional Ski Patrol union, on strike since Dec. 27, accepted the latest offer from the resort on Thursday, ending the 13-day walkout that had vastly reduced visits and led resort owner Chuck Horning to shutter operations. The resort resumed very limited operations on three runs on Ja...
On the cusp of turning 65, the Wiseman family’s Swiss Valley has done more than persevere, it's found a Perfect future. This is part 1 of Andy Bigford's Revival Road Trip. Knowing what you don’t know is critical to any successful endeavor. It can also help save the life of an endangered ski area in this weather-challenged corner of southwest...
SAM Magazine—Happy Valley, Ore., Jan. 8, 2026—Killington Resort The two-week 2025-26 holiday period was a tale of haves vs. have-nots. While the East, Midwest, and Canadian Rockies set records with big visitation numbers, the Western U.S. navigated a complex weather pattern that delivered atmospheric rivers in some areas and historically low sn...
SAM Magazine—St. Paul, Minn., Jan. 7, 2026—Minnesota’s 18 operating ski areas generated $359.1 million in total economic value to the state during the 2024-25 winter season, according to an analysis commissioned by the Minnesota Ski Areas Association (MNSAA) and conducted by RRC Associates. The study captured both direct spending at ski areas...
SAM Magazine—Natick, Mass., Jan. 7, 2026—Resorts are investing more in technology and increasingly treating it as a strategic priority, according to SAM’s 2025–26 Technology Survey. Respondents indicated the next wave of investment is focused on system integration, guest-facing services, and using data to inform operational and revenue deci...
SAM Magazine—Telluride, Colo., Jan. 5, 2026—After nine days of the resort being closed entirely during a strike by its unionized ski patrollers, Telluride opened two lower mountain trails served by one aerial lift and two conveyors today. The free village gondola is also spinning. Failed contract negotiations led to a Telluride Professional ...
SAM Magazine—Petite-Rivière-Saint-François, Quebec, Jan. 5, 2026—Following the expiration of their collective agreement, roughly 300 union-represented employees at Le Massif de Charlevoix went on strike, Friday, Jan. 2, forcing the resort to close all operations including lifts, food services, retail, and tobogganing.Credit: Conseil central d...
SAM Magazine—Happy Valley, Ore., Dec. 30, 2025—Jay PeakExtreme and erratic weather defined the first week of the 2025 Christmas-to-New Year period across much of North America, forcing operators to contend not only with snow, or lack thereof, but also power failures, access disruptions, infrastructure breakdowns, and workforce concerns. Whi...
SAM Magazine—Mono County, Calif., Dec. 29, 2025—A 30-year-old Mammoth Mountain ski patroller died Sunday from injuries sustained in an avalanche on Friday. One other patroller was injured in the incident, which occurred about 7:30 a.m., Dec. 26, on Lincoln Mountain, while the patrollers were conducting avalanche mitigation work. After both s...
SAM Magazine—Telluride, Colo., Dec. 26, 2025 [Updated 12/29/25]—After months of contract negotiations, the Telluride Professional Ski Patrol Association (TPSPA) authorized a Dec. 27 strike. In response, Telluride Ski and Golf Resort (TSG/Teleski) has said it will close operations Dec. 27 with no clear timeline for reopening. “At this time, w...
SAM Magazine—Wenatchee, Wash., Dec. 19, 2025—After major storms brought torrential rain and damaging winds that washed out roads and depleted an already thin snowpack, further delaying ski area operations in Washington, four outdoor recreation groups coalesced to provide an update and resources for would-be travelers to the state’s mountains ...
SAM Magazine—Telluride, Colo., Dec. 19, 2025—Communication between Telluride Resort and the Telluride Professional Ski Patrol Association (TPSPA) will resume following a union vote earlier this month to reject the resort’s proposed contract, according to reporting by the Telluride Times. Contract negotiations between the resort and the patr...
SAM Magazine—Kellogg, Idaho, Dec. 17, 2025—Idaho ski areas recorded 2.4 million skier visits in 2024-25, the fifth straight season with more than 2 million visits and the second highest total on record, ranking it tenth among 37 states with ski areas and a record 3.9 percent share of skier visits nationally, according to an RRC Associates repor...
SAM Magazine—Winter Park, Colo. Dec. 16, 2025—Below average snowfall and faltering consumer confidence negatively impacted November booking activity at Western destinations, according to the latest Market Briefing from the DestiMetrics division of Inntopia. The booking pace during November plunged 19.8 percent for arrivals in the next six month...
SAM Magazine—Seattle, Wash., Dec. 16, 2025—A series of severe atmospheric rivers beginning on Dec. 9 brought the Pacific Northwest ski season to a grinding halt, forcing the closure of virtually every ski area in Washington and Oregon. Mission RidgeHeavy rains and unseasonably high freezing levels have washed away early-season snowpack and trig...
