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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Sweetser to Retire from Ski Maine

SAM Magazine—Portland, Maine, Oct. 18, 2019—Ski Maine executive director Greg Sweetser is retiring in May 2020 after 24 years leading the association that represents 16 alpine and 21 Nordic ski areas in the state. A search is already underway to find a suitable replacement.  Under Sweetser’s direction, Ski Maine has championed a healthy...

Share Winter Foundation Adds Partners

SAM Magazine—Brooklyn, N.Y., Oct. 16, 2019—The Share Winter Foundation has created new partnerships with Snowsports Industries America (SIA), the National Ski Areas Association (NSAA), the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), and the National Ski Patrol (NSP) as part of its e...

Burton Becomes B-Corp Certified

 SAM Magazine—Burlington, Vt., Oct. 16, 2019—Burton is officially a certified B Corp: a company that meets high standards for sustainability, social responsibility, transparency, and accountability. One of 3,000 B Corporations worldwide, Burton is the first snowboarding company to reach these standards. “Now more than ever, companie...

Mountain Technology Symposium 2019

SAM Magazine—Jay Peak, Vt., Oct. 11, 2019—The third annual Mountain Technology Symposium, held Oct. 2-4 at Jay Peak Resort, Vt., drew more than 130 ski industry tech leaders and suppliers to discuss the future of technology in the ski industry. A pre-conference survey highlighted that, according to attendees, the biggest resort challenge and th...

Big SNOW Indoor Ski Area Grand Opening Dec. 5

SAM Magazine—East Rutherford, N.J., Oct. 11, 2019—Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center, has set its official grand opening for Dec. 5, 2019. The facility will offer year-round skiing and riding on four acres of snow-covered slopes inside the American Dream retail and entertainment complex, ...

Woodward Mountain Parks to Debut This Winter

SAM Magazine—Park City, Utah, Oct. 1, 2019—Several Powdr Corp resorts will incorporate Woodward Mountain Parks starting this winter. Woodward Mountain Parks include different elements that, combined, “reimagine the way snowsports enthusiasts [of all ability levels] experience on-mountain adventure,” according to the company. Woodward Mount...

Tracy Bartels Named Mount Sunapee GM

SAM Magazine—Newbury, N.H., Oct. 1, 2019—Keystone Resort (Colo.) senior director of mountain operations Tracy Bartels will assume the role of general manager at Mount Sunapee, N.H., effective Nov. 18. She will replace Bruce Schmidt, who has been in the role for less than a year, and is now transitioning back to Okemo—where he’ll again serve...

Indy Pass Adds Eight More Ski Areas

SAM Magazine—Portland, Ore., October 1, 2019—The Indy Pass has added eight more resorts to its coalition of independent ski areas, bringing its total number of participating resorts up to 44. As a result, the Indy Pass now includes access to more ski areas in North America than any other multi-resort pass product on the market. Back in Septemb...

Vail Reports Major Growth in 2019; 2020 Pass Sales Strong

SAM Magazine—Broomfield, Colo., Sept. 30, 2019—Vail Resorts, Inc. (VR) reported a 14.6 percent increase in EBITDA (earnings before interest, taxes, depreciation, and amortization) for its fiscal year 2019, ending July 31, to $706.7 million. However, net income dropped 20.7 percent, to $301.2 million for fiscal 2019, as 2018 results were positiv...

New Indoor Ski Area, Big SNOW, Names Haas GM

SAM Magazine—Montville, N.J., Sept. 27, 2019— Four-decade industry veteran Jim Haas has been hired as the general manager of Big SNOW America, the new real-snow, indoor, year-round ski and snowboard center at the American Dream retail complex. Haas started his career with Snowshoe Mountain, where he held several management positions in risk, h...

Vail Fills GM Vacancies with Churich, Jones

SAM Magazine—Broomfield, Colo., Sept. 27, 2019—Vail Resorts (VR) has appointed two new GMs following a summer of operational growth and change. Jody Churich, previously senior director of skier services at Park City Mountain Resort, will serve as vice president and general manager at Keystone Resort, Colo. Matt Jones, previously VP of human res...

Snow People - September 2019

resorts SARAH JONES, STEAMBOAT SKI RESORT, COLO.  Sarah Jones has been named the first ever director of sustainability and community engagement at Steamboat Ski Resort. Starting Sept. 30, Jones will be responsible for furthering the resort’s policy goals on climate and energy and developing and driving the resort’s sustainability practic...

Vail Resorts Closes on Peak Resorts Acquisition

SAM Magazine—Broomfield, Colo., Sept. 24, 2019— Vail Resorts has closed on its acquisition of Peak Resorts, Inc. for a purchase price of $11 per share. With the acquisition, Vail Resorts adds 17 U.S. ski areas to its portfolio—all located in the Northeast, Mid-Atlantic, and Midwest—and now owns and operates 37 resorts worldwide.  "We ...

Peak Resorts Shareholders Approve Sale to Vail

SAM Magazine—Wildwood, Mo., Sept. 20, 2019—Peak Resorts, Inc., shareholders approved the merger agreement for the acquisition of Peak's 17 areas by Vail Resorts, Inc. at a special meeting on Sept. 20. Under the terms of the merger agreement, Peak Resorts’ common shareholders will be entitled to receive $11 per share in cash at the closing of ...

Steamboat Donates $500,000 to Yampa River Fund

SAM Magazine—Steamboat Springs, Colo., Sept. 20, 2019—Steamboat Ski & Resort Corporation is donating $100,000 per year over the next five years to the newly launched Yampa River Fund, a local water fund created through partnerships with The Nature Conservancy and local partners. The $500,000 donation is the largest single cash commitment in...