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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Aspen Snowmass, Smuggs’ Lead SKI’s “Resorts of the Year”

SAM Magazine—Boulder, Colo., Sept. 21, 2018—SKI Magazine readers have named Aspen Snowmass, Colo., and Smugglers’ Notch, Vt., the Best in the West and East, respectively, in the magazine’s revamped reader—and now editor/contributor—poll. The magazine presents top picks for a wide range of resort services and characteristics in its Octob...

2018 ISKINY-PSAA Expo at Peek’n Peak

The combined forces of Ski Areas of New York (ISKINY) and Pennsylvania Ski Areas Association (PSAA) once again staged an informative, lively, and entertaining expo, this time at Peek’n Peak in western New York. A total of 324 ski area personnel and suppliersNSAA's Mike Lane uses props to demonstrate ski lift functions with the help of Doppelmayr'...

Snow People - September 2018

Sarah Crockett, Burton Sarah Crockett has been named Burton’s new chief marketing officer. Previously, Crockett was VP of integrated marketing and community engagement at REI, where she led well-known campaigns such as Force of Nature and #OptOutside. Before her time at REI, she was VP of global consumer marketing at Vans. At Burton, she will o...

U.S. Ski Hall of Fame Names Eight to the Class of 2018

SAM Magazine—Park City, Utah, Sept. 18, 2018—The U.S. Ski and Snowboard Hall of Fame introduced the Class of 2018 last Friday in Ishpeming, Mich. Inductees include resort veteran Bill Jensen, longtime U.S. Ski & Snowboard spokesman Tom Kelly, Olympians Bode Miller and Andrew Weibrecht, two high-profile women athletes—moguls champion Hilar...

Magic Mountain Debuts Holiday-Only Pass

SAM Magazine—Londonderry, Vt., Sept. 19, 2018—Magic Mountain has created an unusual, peak-season pass product specifically for Christmas-New Year’s, MLK weekend, and President’s week. Called the White Out holiday pass ($239-$279), it’s aimed at skiers and riders who want a deal over the holidays, as well as those who may have bought a dis...

Lodging Growth Spreads Into Winter for Western Destinations

SAM Magazine—Denver, Sept. 18, 2018—Summer lodging business in Western mountain destinations remained strong despite wildfires and smoke in July and August, and winter bookings have continued that trend, according to the monthly DestiMetrics Market Briefing.  DestiMetrics data for Western resorts comes from 290 property management compani...

New England Summit 2018

Nearly 450 resort staff, industry partners, and exhibitors attended the 2018 New England Summit Sept. 11-12 at Sunday River Resort, Maine.Wintry Mix's Alex Kaufman helps us develop PodSAM at NES (Photo courtesy of Dave Gibson) The event kicked off with seminars on topics ranging from web trends to climate change and ended with multiple sessio...

Summer Ops Camp 2018 Recap

The theme “Summer Ops 2.0” prevailed at SAM’s ninth annual Summer Ops Camp Sept. 4-6 at Aspen Snowmass, Colo. More than 150 resort professionals and industry suppliers from around the world came ready to listen, learn, and experience summer programming. With a focus on business and equipment trends, safety, planning, as well as on-brand appro...

Special Report: Capital Improvements Across the Country

Resorts look to ease congestion and meet increasing demand with capital improvements.Concrete being poured for a lift tower footing for Winter Park's new gondola. The snowsports industry has seen a recent influx of cash, and resorts across the country are making massive capital improvements. The money is being spent in a variety of ways—resorts ...

Northeast Winter Weather Summit Planned at Stratton

SAM Magazine—Stratton, Vt., Sept. 12, 2018—Stratton Mountain Resort and The North American Snowsports Journalists Association (NASJA) will present the 2018 Northeast Winter Weather Summit, Dec. 2-4 at Stratton Mountain, Vt. The two-day event will bring together meteorologists, resort associates, varied ski industry businesses, journalists, and ...

Frank DeBerry to Lead Crystal Mountain in Washington

SAM Magazine—Denver, Sept. 12, 2018—Shortly after Alterra Mountain Company revealed its intent to purchase Crystal Mountain Resort, Wash.—and before the transaction has closed—the company said it plans to name current Snowshoe, W.Va., president and COO Frank DeBerry as Crystal’s new president and COO once everything is finalized. “It...

Peak Resorts Q1 Report

SAM Magazine—Wildwood, Mo., Sept. 12, 2018—Peak Resorts reported revenue of $7 million during its 2019 first quarter, comprised of the three months ended July 31, down from $7.5 million during the same period a year ago. Operating expenses rose 5.4 percent year over year to $14.3 million, and the company reported a net loss of nearly $11.8 mill...

HKD Snowmakers Acquires the Controls Division of Sno.matic

SAM Magazine—Natick, Mass., Sept. 7, 2018—HKD Snowmakers has acquired the controls, monitoring and automation business of Sno.matic Controls and Engineering, a company that specializes in providing products that monitor snowmaking systems andSno.matic president Scott Barthold (left) with HKD president Charles Santry automatically control pump s...

Revelstoke Mountain Resort Names Dave Brownlie as President

SAM Magazine—Revelstoke, B.C., Sept. 7, 2018—Dave Brownlie has been named Revelstoke Mountain Resort’s new president. Brownlie started his industry career nearly 30 years ago as Blackcomb Mountain’s director of finance and eventually became Whistler Blackcomb president and CEO, and finally COO. He stepped down from that role more than a yea...

Alterra to Acquire Crystal Mountain Resort in Washington

SAM Magazine—Denver, Sept. 7, 2018—Less than three weeks after Vail Resorts closed on its acquisition of Stevens Pass in Washington, Alterra Mountain Company has entered into an agreement to purchase Crystal Mountain Resort, located about three hours south of Stevens. The acquisition would bring Alterra’s portfolio to 13 mountain resorts in N...