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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Pagosa Springs, Colo., Oct. 11, 2018—After a storm this week deposited 18 to 20 inches of snow at Wolf Creek, the ski area will open for business at 9 a.m. on Saturday, Oct. 13, making it the first area in North America to open to the public for the season. The resort will open the rental shop, ski school, main lodge and three lift...

SAM Magazine—Girdwood, Alaska, Oct. 10, 2018—Canadian hospitality company Pomeroy Lodging has entered into a contract to purchase Alyeska Resort, including the 300-room Alyeska Hotel, from John Byrne, who has owned the resort Alyeska Resort entrance. Photo: Bob Hallinen, Anchorage Daily Newsfor 12 years. The transaction is expected to close by ...

SAM Magazine—Denver, Oct. 1, 2018—Alterra Mountain Company has closed on its acquisition of Crystal Mountain in Washington. Details of the transaction were not disclosed. The resort was valued at $40 million when John Kircher bought it from Boyne Resorts in 2017. Crystal is the thirteenth mountain resort in Alterra’s portfolio, all of which ...

SAM Magazine—Snowbird, Utah, Oct. 1, 2018—Snowbird is experiencing a changing of the guard. Come Oct. 26, longtime president and CEO Bob Bonar will retire, along with senior vice president and CFO Tom Jones, and director of Future retirees (L to R): Tom Jones, Jerry Giles, Bob Bonar. Photo: Matt Crawleyvillage operations Jerry Giles. Current ge...

SAM Magazine—Broomfield, Colo., Sept. 28, 2018—Vail Resorts has finalized its purchase of Triple Peaks, LLC, after first revealing its plan to acquire the company more than three months ago. Vail purchased Triple Peaks, the parent company of Okemo Mountain Resort in Vermont, Mount Sunapee Resort in New Hampshire, and Crested Butte...

SAM Magazine—Lakewood, Colo., Sept. 25, 2018—The National Ski Areas Association (NSAA) has named Adrienne Saia Isaac to the newly formed position of marketing and communications director. Isaac most recently served as marketing and communications manager at Arapahoe Basin, Colo., for the past six years. At The Basin, Isaac managed m...

SAM Magazine—Natick, Mass., Sept. 25, 2018—Mountain resorts from around the world have only 10 days to submit entries for SAM’s 14th annual Terrain Park Contest, sponsored by Burton Learn to Ride. The November issue of Ski Area Management (SAM) magazine will showcase entries from the 2017-18 season in three categories: terrain ...

SAM Magazine—Wildwood, Mo., Sept. 24, 2018—Peak Resorts has entered into a definitive agreement to acquire Snow Time, Inc., which owns and operates Roundtop, Liberty, and Whitetail in Pennsylvania, for $76 million in total consideration. The transaction is expected to be completed prior to the start of the 2018-19 ski season, subject to closing...

SAM Magazine—Boulder, Colo., Sept. 21, 2018—SKI Magazine readers have named Aspen Snowmass, Colo., and Smugglers’ Notch, Vt., the Best in the West and East, respectively, in the magazine’s revamped reader—and now editor/contributor—poll. The magazine presents top picks for a wide range of resort services and characteristics in its Octob...

The combined forces of Ski Areas of New York (ISKINY) and Pennsylvania Ski Areas Association (PSAA) once again staged an informative, lively, and entertaining expo, this time at Peek’n Peak in western New York. A total of 324 ski area personnel and suppliersNSAA's Mike Lane uses props to demonstrate ski lift functions with the help of Doppelmayr'...

Sarah Crockett, Burton Sarah Crockett has been named Burton’s new chief marketing officer. Previously, Crockett was VP of integrated marketing and community engagement at REI, where she led well-known campaigns such as Force of Nature and #OptOutside. Before her time at REI, she was VP of global consumer marketing at Vans. At Burton, she will o...

SAM Magazine—Park City, Utah, Sept. 18, 2018—The U.S. Ski and Snowboard Hall of Fame introduced the Class of 2018 last Friday in Ishpeming, Mich. Inductees include resort veteran Bill Jensen, longtime U.S. Ski & Snowboard spokesman Tom Kelly, Olympians Bode Miller and Andrew Weibrecht, two high-profile women athletes—moguls champion Hilar...

SAM Magazine—Londonderry, Vt., Sept. 19, 2018—Magic Mountain has created an unusual, peak-season pass product specifically for Christmas-New Year’s, MLK weekend, and President’s week. Called the White Out holiday pass ($239-$279), it’s aimed at skiers and riders who want a deal over the holidays, as well as those who may have bought a dis...

SAM Magazine—Denver, Sept. 18, 2018—Summer lodging business in Western mountain destinations remained strong despite wildfires and smoke in July and August, and winter bookings have continued that trend, according to the monthly DestiMetrics Market Briefing. DestiMetrics data for Western resorts comes from 290 property management compani...

Nearly 450 resort staff, industry partners, and exhibitors attended the 2018 New England Summit Sept. 11-12 at Sunday River Resort, Maine.Wintry Mix's Alex Kaufman helps us develop PodSAM at NES (Photo courtesy of Dave Gibson) The event kicked off with seminars on topics ranging from web trends to climate change and ended with multiple sessio...