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About the Bootcamp

Summit Series Bootcamp: Resilient Leadership Training The ongoing COVID-19 health crisis has presented a decidedly different work environment this winter. A successful outcome hinges on how effectively resort managers, supervisors, and...

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Schedule & Registration

Summit Series Bootcamp: Resilient Leadership Training This online learning experience includes: Thirty lessons organized in bite-sized videos (average 2 minutes) so you can proceed at your own pace, day or night, as...

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The Experts

Your Instructor Paul Thallner, CEO and Founder of High Peaks Group is an organizational development and leadership expert, strategic advisor, executive coach, and facilitator based in Philadelphia. As a former partner at...

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FEATURED STORY

  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Letter From the Publisher

To the SAM Community:

A new resource for the industry: SAM Digital Archives

Quebec Ski Areas Association Annual Meeting Draws Record Crowd

SAM Magazine—Tremblant, Quebec, June 5, 2018—Mont-Tremblant hosted the Quebec Ski Areas Association annual meeting last week that welcomed a record crowd of 380 attendees from 51 ski areas across the province of Quebec. The province’s ski areas drew more than 6 million skier visits, up 1.4 percent compared to last season despite some challeng...

Diamond Peak

Diamond Peak STOKE Certified

SAM Magazine—Incline Village, Nev., June 4, 2018—The community-owned Diamond Peak Ski Resort near Lake Tahoe was recently recognized as being STOKE HN daimondpeakSTOKE2 6418Certified for its sustainability efforts. The resort joins Oregon’s Mt. Ashland Ski Area as the only two ski areas in the nation to achieve the recognition.

Vail Resorts to Acquire Okemo, Crested Butte, Stevens, Sunapee

SAM Magazine—Broomfield, Colo., June 4, 2018—It’s been about 15 months since Vail Resorts added a new ski area to its portfolio, and today the company said HN vailacquisitions 6418it plans to add four more, with the acquisition of Triple Peaks, LLC, which is the parent company of Okemo, Vt., Mount Sunapee Resort, N.H., and Crested Butte, Colo., plus Stevens Pass, Wash., in a separate transaction. All four properties are currently operated under lease agreements with Ski Resort Holdings, LLC, an affiliate of Oz Real Estate.

Maple Valley in Southern Vermont Sold

SAM Magazine—Dummerston, Vt., May 25, 2018—Maple Valley Ski Area, just outside of Brattleboro in southern Vermont, has sat idle for 18 years. This week, a Connecticut-based “member managed” HN maplevalleysold 52518company purchased the 375-acre property for $745,000 from another Connecticut-based company that has owned it for several years.

Berkshire East Owners Close on Catamount

SAM Magazine—Pittsfield, Mass., May 25, 2018—Berkshire East owners Jon, Jim, and Roy Schaefer have closed on their acquisition of nearby Catamount Ski Area. Total purchase price was $2.3 million, HN catamountsold 53118which includes $1.66 million in outstanding debt.

Western Destinations Set Lodging Revenue Record; Summer Is Mixed

SAM Magazine—Denver, May 21, 2018—Western mountain destinations eked out a lodging revenue increase of 1.8 percent over last year as of April 30. The aggregated figure set a new revenue record HN destimetrics 5.21.18among participating properties, even though occupancy finished the season down one percent compared to the previous winter. Increases in the average daily rate (ADR) elevated total revenues. The season-end summary was reported by Inntopia in its monthly DestiMetrics Market Briefing.

NSAA Climate Challenge Enrollment Deadline Is May 18

SAM Magazine—Lakewood, Colo., May 17, 2018—Resorts interested in joining the NSAA Climate Challenge have until tomorrow, May 18, 2018, to complete the enrollment form, or at least alert NSAA of HN climatechallengedeadline 51718intention to join.

Co-Sponsors for Ski Fee Retention Act Growing, More Needed

SAM Magazine—Lakewood, Colo., May 17, 2018—In its most recent edition of “Capital Watch,” the National Ski Areas Association (NSAA) said the list of co-sponsors in the House and Senate for the Ski FeeHN SkiFeeretentionAct 51718 Retention Act of 2018 is growing, thanks in part to efforts by ski areas that operate on public lands and state associations reaching out to their respective federal lawmakers—but the more the merrier.

NSAA 2017-18 Safety Award Winners

SAM Magazine—Marco Island, Fla., May 11, 2018—The National Ski Areas Association recognized six ski areas and one state association with Safety Awards for exceptional initiatives to educate guestsHN NSAAsafetyawards2018 53118 and employees about skiing and snowboarding responsibly.

Millennials Help Boost Peak Resorts Season Pass Sales

SAM Magazine—Wildwood, Mo., May 11, 2018—The presence of the Ikon Pass and Epic Pass in the Northeast market doesn’t appear to have impacted sales of Peak Resorts’ incumbent Peak Pass. The HN peakpass 51118company reported that consolidated sales of the five Peak Pass products through April 30, 2018 increased 14 percent in units and 16 percent in revenue year-over-year, buoyed by a 47 percent jump in unit sales of the Drifter Pass, an unrestricted discounted pass for the 18- to 29-year-old crowd.

NSAA Honors Blann, Wieringa with Lifetime Achievement Awards

SAM Magazine—Marco Island, Fla., May 8, 2018—The National Ski Areas Association (NSAA) presented its 2018 Lifetime Achievement Awards to Jerry Blann, the former longtime president of Jackson Hole Mountain Resort, Wyo., and Onno Wieringa, the longtime general manager of Alta, Utah, at the National Convention and Tradeshow here.

Boreal, Bear Valley, and Crystal Mountain Win Golden Eagle Awards

SAM Magazine—Marco Island, Fla., May 8, 2018—Bear Valley Mountain, Calif.; Crystal Mountain, Mich.; and Boreal Mountain, Calif., won the 2018 Golden Eagle HN GoldenEagle 5818Awards for excellence in environmental initiatives. Sha Miklas of Arapahoe Basin, Colo., was named the “Hero of Sustainability” honoree for 2018.

Snowbasin Resort Wins NSAA Conversion Cup and Best Safety Program

SAM Magazine—Snowbasin, Utah, May 8, 2018—Snowbasin Resort came home with two awards from the National Ski Areas Association convention in Florida: theconversioncup Conversion Cup and Best Overall Safety Program.

Berkshire East Owners to Buy Catamount

SAM Magazine—Pittsfield, Mass., May 7, 2018—The owners of Berkshire East Mountain Resort in western Massachusetts have reached an agreement to acquire HN Catamountsold 5718nearby Catamount Ski Area. SAM reported in April that Catamount president Tom Gilbert and vice president Rich Edwards were actively seeking an investor, a joint venture partner, or a new owner/operator for the mountain. The deal is expected to close in the next two weeks. The purchase price was not disclosed.

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