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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Deno Dudunake Receives 2017 BEWI Award

SAM Magazine—Boston, Mass., Nov. 17, 2017—Longtime Rossignol sales rep Deno Dudunake was honored with the 32nd annual BEWI Award at a luncheon in Boston on Nov. 10, attended by more than 150 ski HN BEWIAward 111717and snowboard industry executives. As a professional freestyle skier, Dudunake won the World Mogul Championship title at Heavenly, Calif., in 1977. He has been with Rossignol since 1978.

New Peak Discovery Learn-to Program

SAM Magazine—Wildwood, Mo., Nov. 17, 2017—Peak Resorts has unveiled a new program aimed at making learning to ski or ride more affordable and accessible. The Peak Discovery Program, valid for ages 13 peak resorts logoand older, includes three visits complete with a group lesson, equipment rental and helmet, and a lift ticket at any combination of the company’s Northeast resorts, for just $99. Those resorts include Attitash, Wildcat, and Crotched, N.H., Mount Snow, Vt., Hunter Mountain, N.Y., and Jack Frost Big Boulder, Pa.

POWDR and REI Partner to Deliver Programs at Copper Mountain and Eldora

HN powdrlogo 111017SAM Magazine—Seattle, Wash., Nov. 10, 2017—REI and POWDR have formed a strategic partnership that kicks off mid-November with new adventure lifestyle programs and events at Copper Mountain and Eldora, Colo. Full programming will begin by the holiday season.

Brian Czarnecki Named COO of Camelback Resort

SAM Magazine—Tannersville, Pa., Nov. 10, 2017—Brian Czarnecki has been promoted to the role of chief operating officer for Camelback Resort, Pa. Previously, he HN Brian Czarnecki 111017served as the resort’s vice president of sales and marketing.

Many Resorts Opening Early

SAM Magazine—Dover, Vt., Nov. 10, 2017—By Sunday morning, the number of ski areas open for skiing and riding in North America will just about triple, according toHN openingroundup 111017 snocountry.com, thanks in large part to consistent cold weather and powerful snowmaking systems.

It’s Beginning to Look a Lot Like Ski Season

SAM Magazine—Dover, Vt., Nov. 3, 2017—After Arapahoe Basin in Colorado opened for the season on Oct. 13, neighboring Loveland Ski Area kicked things off a week later on Oct. 20, and now more skiHN openingroundup 110317 areas are spinning lifts—at least for this weekend—as cold weather and natural snow are becoming the norm in many regions across North America.

Ski California Unveils “Mountain Safety Guide”

SAM Magazine—San Francisco, Calif., Nov. 1, 2017—The California Ski Industry Association (Ski California) today introduced its “Mountain Safety Guide,” a compendium resource for guests to help them HN skicalifornia safetyguide 11117make good decisions on the mountain and enjoy a safe experience. The printed version is a trail map-size guide that will be available at many of the association’s member resorts. It is also available online in digital format.

Vermont Ski Areas Association President Parker Riehle Stepping Down to Start New Firm

SAM Magazine—Montpelier, Vt., Oct. 30, 2017—Vermont Ski Areas Association (VSAA) president Parker Riehle is stepping down after 19 years at the organization to open his own PARKER RIEHLE esizelobbying and public relations firm. His last day is Nov. 10. The VSAA board of directors has already begun the search for his successor to lead the association and the $1.6 billion ski and snowboard industry in Vermont.

PSIA-AASI Launches E-Learning Course for New Instructors

SAM Magazine—Lakewood, Colo., Oct. 30, 2017—A new E-Learning Course for New Instructors is now available online from the Professional Ski Instructors of America and the PSIA AASI esizeAmerican Association of Snowboard Instructors (PSIA-AASI). The organization developed the e-learning course to help snowsports schools onboard their new instructors as well as complement the schools’ existing on-snow training. The free course covers three key aspects of working as an instructor: what to expect, basic teaching principals, and safety considerations. PSIA-AASI members and non-members can access the course once registered on the organization's website.

Registration for Cutter’s Camp Fall Refresher Closes in a Week

SAM Magazine—West Dover, Vt., Oct. 25, 2017—Terrain park builders have until Nov. 1 to register for the few remaining spots still available for Cutter’s Camp Fall Refresher at Mount Snow, Vt., Nov. 6-8. This is the first time the event has taken place just before winter begins, and aims to provide campers with actionable lessons and best practices that can be applied to their park programs right away. 

Autumn Boosts Overall Summer Occupancy in the West

SAM Magazine—Denver, Oct. 20, 2017—Overall occupancy at western mountain destinations for the six summer months, April through October, was boosted by bookings made in September Beaver Creek Fall esizefor arrivals in September and October. With the last-minute uptick, as of Sept. 30, aggregated summer occupancy edged up 0.1 percent, while revenues are up a robust 7.2 percent compared to the same time last year. For the month of September alone, occupancy was up 1.4 percent, with a 7.3 percent increase in revenue. Inntopia released the results in its monthly DestiMetrics Market Briefing, which tracks 20 destinations across several states.

Arizona Snowbowl to Purchase Elk Ridge (Ariz.) Ski Area

SAM Magazine—Flagstaff, Ariz., Oct. 17, 2017—Arizona Snowbowl, part of the Mountain Capital Partners group of resorts, plans to purchase the 37-acre Elk Ridge Ski Area near Williams, Ariz.elkridge esize Pending a special use permit approval by Kaibab National Forest officials, the plan is to open Elk Ridge as soon as possible under the current operating plan. Improvements are being proposed.

Mount Snow Names Erik Barnes as New General Manager

SAM Magazine—Mount Snow, Vt., Oct. 11, 2017—With current general manager Kelly Pawlak leaving to assume the role of president and CEO of the National Ski Areas Association, Mount barnes esizeSnow wasted no time naming Erik Barnes as her successor. Barnes has been with the resort for more than three decades, most recently serving as director of resort services. His first day as GM will be Nov. 4.

Timberline Lodge First Resort to Open in North America

SAM Magazine—Timberline Lodge, Ore., Oct. 11, 2017—Since September, winter storms have been dropping a fair amount of snow on the high country out West, stoking the excitement of timberline esizeskiers and riders. Adding to the excitement, Timberline Lodge and Ski Area on Mt. Hood, Ore., laid claim to being the first ski area to open when it spun the Palmer Chairlift on Sunday, Oct. 8. Weather permitting, the lift will be open Saturdays and Sundays, 8 a.m. to 3 p.m., for advanced skiers and snowboarders.

NSAA Names Kelly Pawlak as New President

SAM Magazine—Lakewood, Colo., Oct. 9, 2017—The board of directors of the National Ski Areas Association (NSAA) has named Kelly Pawlak as kellypawlak cover esizeNSAA’s new president and CEO. Pawlak, who is vice president and general manager at Mount Snow Resort, Vt., will assume the position Jan. 1, 2018.