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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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ISHA Cites Outstanding Works of Ski History

SAM Magazine—Manchester Center, Vt., Feb. 5, 2016—The International Skiing History Assn. (ISHA) is honoring several broadcasters, filmmakers, writers, and historians for their achievements during the 24th annual ISHA Awards in Aspen on April 7.

Cutter’s Camp Registration Now Open

SAM Magazine—Timberline, Ore. Feb. 5, 2016—Registration is now open for the 2016 session of Cutter's Camp—the industry’s longest running gathering of terrain park professionals—which will be held at Timberline, Mt. Hood, Ore., May 9-13.

Full Circle: Shaun White Now Part Owner of Mammoth Resorts

SAM Magazine—Mammoth Lakes, Calif., Feb. 4, 2016—It’s not every day a guy gets to own a piece of the resort where he learned to snowboard, but then again, Shaun White isn’t your everyday snowboarder. The two-time Olympic gold medalist and San Diego native now owns a minority stake in Mammoth Resorts, which recently acquired Bear Mountain and Snow Summit—the SoCal resorts where White, 29, began riding at age 6.

Cranmore to Undergo $50 Million Capital Project

SAM Magazine—North Conway, N.H., Jan. 28, 2016—The biggest ski town/resort news could just happen at quaint, historical Cranmore Mountain in the coming years. In a group press conference on Wednesday, Boston entrepreneur Joe O’Donnell, along with his partner, the father-son team of Brian and Tyler Fairbank (of Jiminy Peak, Bromley, and Cranmore) detailed a $50 million project and improvement plan that they hope to break ground on this spring.

Mt. Rose Ski Tahoe for Sale

SAM Magazine—Reno, Nev., Jan. 27, 2016—After 45 years as majority owner, Fritz Buser, 95, has decided it’s time to sell Mt. Rose Ski Tahoe and retire.

Marketing director Mike Pierce said resort staff was informed of Buser’s intention to put the property up for sale early last week before a statement was released on Saturday.

Mont Sutton Acquired by Local Investor Group

SAM Magazine—Sutton, QC Jan. 27, 2016—A group of Quebec investors has reached an agreement with the majority shareholders, the Boulanger family, to acquire Ski Sutton Inc., the owner of the Mont SUTTON ski resort. The investors include Jean Michel Ryan, Mont SUTTON’s General Manager, Sylvain Gervais of Enterprises Larry, and Pierre Chesnay, a former member of Uni-Select’s senior management.

Winter Storm Brings Challenges, Optimism to Mid-Atlantic, Southeast

SAM Magazine—Snowshoe, W.Va., Jan. 25, 2016—The first headline-making winter storm to hit the eastern U.S. started with much fanfare on Friday morning and didn’t end for many until late Saturday night, leaving behind as much as three feet of much-needed snow at many Mid-Atlantic and Southeast ski areas.

While resorts welcomed the glut of snow, the timing of the storm and the sheer volume of it created some immediate operational challenges.

2016 NSAA Western Winter Conference and Trade Fair

With plentiful snowfall across most of the West this winter, NSAA’s annual winter conference and trade show Jan. 19-21 at Squaw Valley’s Resort at Squaw Creek drew a large and largely upbeat crowd. NSAA reported a total of 660 attendees represented by 79 ski areas and 129 supplier companies.

Resorts Named Best Places to Work

SAM Magazine—Dover, Vt., Jan. 22, 2016—Whistler Blackcomb, Okemo, and Stowe were recognized recently as great places to work. For the fifth consecutive year, Whistler Blackcomb was honored by the editors of “Canada’s Top 100 Employers” in an annual competition that recognizes employers offering the nation's best...

The Assembly Looks at Summer's Peaks and Valleys

SAM Magazine—Denver, Jan. 22, 2016—The 2016 Assembly, focused on how North American resorts and communities can manage the peaks and valleys of summer visitation and increase visits overall, takes place Jan. 28 at the SIA Snow Show in the Colorado Convention Center. And it’s shaping up as the biggest Assembly yet.

Rental World at SIA Showcases Latest Products, Trends

SAM Magazine—Woodbury, Conn., Jan. 22, 2016—Rental World/Backshop, co-hosted by SAM Magazine and SnowSports Industries America (SIA), presents a broad overview of the rental equipment marketplace at the SIA Snow Show in Denver Jan. 28-31. The exhibit includes alpine and snowboard gear, helmets, XC, backshop tools and products, and racking systems.

Ski Areas Form Mountain Playground Group

SAM Magazine—Jackson, Wyo., Jan. 19, 2016— Five independent community ski areas have banded together to form the Mountain Playground Group, a new consortium created by the Mountain Rider’s Alliance to cultivate a viable niche market in small resort skiing by promoting “the authenticity and uniqueness of soulful ski areas,&rd...

Vail Resorts Acquires Wilmot Mountain

SAM Magazine—Broomfield, Colo., Jan. 19, 2016—Vail Resorts’ most recent acquisition in the Midwest has the Windy City’s estimated 800,000 skiers and riders within close proximity. Wilmot Mountain, Wisc., located 65 miles north of Chicago, is the third Midwest resort in VR’s portfolio. Terms of the acquisition were not ...

Western Mountain Lodging Up Slightly in December

SAM Magazine—Denver, Jan. 15, 2016—According to the most recent data released by Denver-based DestiMetrics, as of Dec. 31, actual occupancy and future reservations at Western destination resorts are up 2.5 percent for the season, with revenue up 3.7 percent compared to last winter. DestiMetrics credits strong snowfall in the Rocky Mount...

Performance, Demos, and Backcountry Fuel Growth in Rentals

SAM Magazine—Woodbury, Conn., Jan. 12, 2016—Performance, demo, and backcountry rentals are helping to fuel growth in rental overall, according to a recent survey conducted by SAM Magazine and Snowsports Industries America (SIA). The two organizations combined efforts to survey rental shops regarding trends in equipment and the general r...