SAM Magazine--August 1, 2011--Telluride Ski Resort is inviting fans to be a part of the area's marketing effort. The resort has created a survey whereby participants will view a compilation of ads targeted to different demographic groups with different images, styles and text, and choose their favorites. Once the results are in, Telluride will adju...

SAM Magazine-Squaw Valley, July 27, 2011-Squaw Valley USA has detailed the first two years of a five-year, $50 million capital improvement plan that will impact the on-mountain and base village experience. Plans include everything from new food and hospitality offerings to new beginner and advanced high-speed chairlifts, trail improvements and a st...

SAM Magazine-Salt Lake City, July 27, 2011-Olympic silver medalist Jeret "Speedy" Peterson was found dead on Monday from what police are calling a self-inflicted gunshot wound. Police found a suicide note near Peterson's car, but refused to reveal its contents. Peterson's "Hurricane," a five-twist, three-flip aerial maneuver, propelled him to se...

SAM Magazine-Aspen, Colo., July 27, 2011-Aspen Skiing Company has appointed Christian Knapp as vice president of marketing. Knapp received a SAMMY Award last May as one of the future leaders of the ski industry, and has held a variety of marketing positions within Vail Resorts since 1998. Knapp got his start in the ski/snowboard industry in 199...

SAM Magazine-Bozeman, Mont., July 27, 2011-Lehman Brothers will take ownership of Moonlight Basin under a plan the bank and the resort submitted Friday to U.S. bankruptcy court. The agreement calls for Lehman to supply funds sufficient to satisfy in full the claims of Moonlight Basin's administrative creditors and provide a recovery for Moonligh...

SAM Magazine-Lakewood, Colo., July 26, 2011-A newly revised website for Learn to Ski and Snowboard Month (LSSM) officially launched today with features that make it easy for consumers to find information on how to get involved in skiing and snowboarding. Built by nxtconcepts.com, the site serves as a key communications tool for the national Janu...

SAM Magazine-Boise, Idaho, July 26, 2011-Resort founders Alfredo Miguel of Tamarack Resort, Idaho, and Tim Blixseth of the Yellowstone Club, Mont., are hoping to recoup money lost at their failed resorts from lender Credit Suisse Group. The two men hope to join a $2.5 billion suit claiming that Credit Suisse engaged in predatory lending. The ori...

SAM Magazine-Augusta, Maine, July 19, 2011-The Maine Elevator and Tramway Safety Board has voted to recommend that the state legislature create licensing standards for ski lift mechanics in the wake of the lift deropement last winter at Sugarloaf USA, in which eight people were injured. The licensing proposal, if acted upon by the legislature, woul...

SAM Magazine--July 19, 2011-- The Las Vegas Ski and Snowboard Resort (LVSSR), owned by Powdr Corp., announced that the Humboldt-Toiyabe National Forest Service has accepted its Master Development Plan (MDP). The news comes after many years of examining the extensive multiphase project, which will take several years to complete. Included in the MDP ...

SAM Magazine-Denver, July 19, 2011-In the most recent data compiled by the Mountain Travel Research Program (MTRiP),* analysts found that despite current economic uncertainties, lodging occupancy in western mountain destinations continues to rise while nightly room and lodging rates remain flat, according to the most recent data compiled by the Mou...

SAM Magazine--July 15, 2011--Registration for SAM's Second Annual Summer Ops Camp is officially open. The camp, which will take place at Jiminy Peak, Mass., from October 3-5, 2011, will explore the many benefits of the growing opportunities in summer recreation in the mountains. From ziplines to waterparks, we will cover the wide range of summer at...

SAM Magazine-Washington, D.C., July 15, 2011- The Senate Energy and Natural Resources Committee unanimously recommended passage of the Ski Area Recreation Opportunity Enhancement Act of 2011, which would amend the National Forest Ski Area Permit Act of 1986 to explicitly allow a much wider array of winter and summer activities within resort permit ...

SAM Magazine kicks off the 2011 Summer SAM CAM series with a visit to Amesbury Sports Park in Amesbury, MA., on June 26th, 2011 to take part in the resort's first Warrior Dash event. Amesbury is no stranger to large scale events like these, having done the Sparton Race Series the last couple of years, but the Warrior Dash Race attracted off-th...

SAM Magazine--July 14, 2011--- July 14, 2011 - The National Ski Areas Association (NSAA) announced today that U.S. ski areas set a new all-time record of 60.54 million skier/snowboarder visits during the 2010/11 season, according to the final Kottke End of Season Survey. The association announced preliminary figures in May projecting that, at an es...

SAM Magazine-Donner Summit, Calif., July 12, 2011-Boreal Mountain Resort will expand its presence in action sports with the opening of Woodward Tahoe, an action sports freeride and freeski instructional center and camp program, in the summer of 2012. The local planning commission recently approved Boreal's plans for a 33,000 square foot facility...