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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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California Resort Visits Grew in 2009-10

SAM Magazine-Sacramento, Calif., May 19, 2010-Over a half million more visitors flocked to California ski and snowboard resorts during the 2009-10 winter, according to the California Travel & Tourism Commission (CTTC). CTTC credited both a long snow season and the California Department of Transportation's (Caltran) proactive plan to keep the roads ...

Ski, Skiing and Snow in New Publishing Unit

SAM Magazine--May 19, 2010--Bonnier Corp. announced that it is placing five of its brands under a new publishing unit, which will include "Ski," "Skiing," "Snow," "Saveur" and "Garden Design." The unit will be headed up by "Saveur" publisher Merri Lee Kingsly and will establish a stronger position in the luxury and lifestyle market. "All of thes...

Okemo Receives Workplace Safety Award

SAM Magazine-Ludlow, Vt., May 18, 2010-Okemo Mountain Resort has received the Vermont Governor's Award for Outstanding Workplace Safety in the Service Sector. "Workplace safety is crucial for the health and well-being of our workforce and for the vitality and productivity of our businesses," Governor Jim Douglas said. "With changes in technology...

Crested Butte Loses Appeal

SAM Magazine--Mt. Crested Butte, Colo., May 10, 2010--Late last week, Deputy Regional Forester Jim Peña affirmed Forest Supervisor Charlie Richmond's refusal to consider the Snodgrass Mountain expansion proposal in a National Environmental Policy Act (NEPA) process with public involvement. This expansion would add 276 acres of new terrain to Cre...

Snowsports Retail Sales Rose in 2010

SAM Magazine-McLean, Va., May 7, 2010-Snowsport retail sales finished up 4 percent over last season as volume hit $2.94 billion compared to $2.82 billion a year ago, although fewer units were sold this season, according to the latest figures from Snowsports Industries America. Retailers maintained higher prices in part because inventories starte...

Whistler Blackcomb Tops Onthesnow.com Reader Poll

SAM Magazine-Whistler, B.C., May 7, 2010-Whistler Blackcomb took the top spot in onthesnow.com's annual Visitor's Choice awards. This is the second time in the past three years that Whistler Blackcomb has topped the list. Onthesnow.com gives visitors the opportunity to write reviews of North American resorts and rank them in five categories: fav...

Killington Receives Vermont Environmental Award

SAM Magazine-Killington, Vt., May 7, 2010-Killington Resort received the Vermont Governor's Award for Environmental Excellence and Pollution Prevention for a pair of projects that eliminate more than 1,400 gallons of heating fuel and save more than 70,000 kWh of electricity annually. In the first of two projects, Killington partnered with Effici...

Tarallo to Direct Snowsport Month Effort

SAM Magazine-Lakewood, Colo., May 7, 2010-Mary Jo Tarallo has been named executive director of Learn to Ski and Snowboard Month (formerly Learn a Snow Sport Month), a new position that demonstrates the continuing growth of the program. "I am pleased to be working with our industry colleagues on this important and energetic initiative, not only t...

Ski Areas Tallied 59.7 Million Visits in 2009-10

SAM Magazine-Lakewood, Colo., May 7, 2010-The U.S. ski industry recorded 59.7 million visits, the second best season ever, according to the preliminary 2009/10 Kottke National End of Season Survey, despite a weak economy and without the catalyst of an exceptional snow year. According to the study, all regions except the Northeast achieved sub...

Sleeping Giant Runs in Red After Reawakening

SAM Magazine-Cody, Wyo., May 7, 2010―Sleeping Giant ski area, revived as a non-profit area last season after five years of hibernation, lost $316,288 in its first season, according to figures released by executive director Hamilton Bryan and reported by the Associated Press. Below-normal snow and a short season are partly to blame, he added. ...

Vail Takes Full Ownership of Specialty Sports Venture

SAM Magazine-Broomfield, Colo., Apr. 30, 2010-Vail Resorts is purchasing the remaining 30 percent interest in its majority-owned retail joint venture, Specialty Sports Venture (SSV), held by affiliated entities of Tom and Ken Gart, for $31 million. The transaction is expected to close today. SSV has more than 145 sporting goods retail/rental loc...

PNSAA Bestows Awards at Show

SAM Magazine--April 30, 2010--During its annual meeting, the Pacific Northwest Ski Areas Association (PNSAA) announced the recipients of several awards. First, Keith Petrie was honored with the Lifetime Achievement Award. Petrie managed Mt. Hood Meadows, Anthony Lakes, Mt. Spokane and Multopor Ski Bowl and served as chairman of the PNSAA Board of D...

NSAA Gives Grants for Sustainability Projects

SAM Magazine--April 28, 2010--The National Ski Areas Association (NSAA) named five member ski areas as the recipients of its annual Sustainable Slopes Grant program. The ski areas winning cash grants include Alta, Utah, Crested Butte, Colo., Grand Targhee, Wyo., Mt. Abram, Maine, and Stevens Pass, Wash. The grants, this year totaling $100,000, are...

March Snow Sports Retail Sales Jump 13 Percent

SAM Magazine-Boulder, Colo., Apr. 27, 2010-Preliminary SIA Snow Sport RetailTRAK data show that snow sport retail sales increased 13 percent in March 2010 compared to March 2009, at the height of the recession. The sales spurt pushed sales for the entire 2009-10 season up 4 percent over 2008-09, according to the Leisure Trends Group. Nearly ever...

Big Spring Snows Allow Resorts to Extend Season

SAM Magazine-Las Vegas, Apr. 27, 2010-Resorts as far-flung as Alyeska, Alaska, the Las Vegas Ski & Snowboard Resort, and Sugarloaf, Maine, are operating into May this year. They are among dozens of areas that have extended their seasons this year. Late and abundant snow has enabled Alyeska Resort to operate well into May. The base at the top of ...