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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Steamboat Falls Short on Flights

SAM Magazine--April 26. 2010--Thanks to passenger numbers that were off by about 9,000, the resort community at Steamboat Springs will have to pony up more than $2.4 million to the airlines. According to the "Steamboat Pilot," Steamboat's Local Marketing District (LMD) is in charge of the airline program and it is not unheard of that the community ...

New Mexico Had Big Jump in Visits in 2009-10

SAM Magazine-Albuquerque, N.M., Apr. 27, 2010-El Nino lived up to its billing, bringing abundant snow across New Mexico this past winter. And that fueled a 23 percent increase in visits compared to 2008-09, according to Ski New Mexico. The visit total was 964,793, making this the best year since 2000-01. Ski New Mexico executive director George ...

Big Spring Snows Allow Resorts to Extend Season

SAM Magazine-Las Vegas, Apr. 27, 2010-Resorts as far-flung as Alyeska, Alaska, the Las Vegas Ski & Snowboard Resort, and Sugarloaf, Maine, are operating into May this year. They are among dozens of areas that have extended their seasons this year. Late and abundant snow has enabled Alyeska Resort to operate well into May. The base at the top of ...

March Snow Sports Retail Sales Jump 13 Percent

SAM Magazine-Boulder, Colo., Apr. 27, 2010-Preliminary SIA Snow Sport RetailTRAK data show that snow sport retail sales increased 13 percent in March 2010 compared to March 2009, at the height of the recession. The sales spurt pushed sales for the entire 2009-10 season up 4 percent over 2008-09, according to the Leisure Trends Group. Nearly ever...

Vail Resorts, Sun Valley Report Rise in Visits

SAM Magazine-Broomfield, Colo., Apr. 22, 2010-Thanks to a late-season surge of destination visits, Vail Resorts (VR) saw business increase over the season's final weeks. Through Apr. 18, total skier visits at Vail, Keystone, Breckenridge, Beaver Creek, and Heavenly were up about 2.3 percent compared to the previous year. In Idaho, Sun Valley saw vi...

Daly Recognized for Lifetime Achievements

SAM Magazine-Lakewood, Colo., Apr. 22, 2010-Andy Daly, who variously managed Copper Mountain , Eldora, Beaver Creek, and Vail Associates, has earned the 2010 Lifetime Achievement award of the National Ski Areas Association (NSAA). Daly's career began in 1970 when he took a job at Aspen Highlands. By winter's end, Daly accepted a job as a ski pat...

Resort Lodging Reservations Continue Upswing

SAM Magazine-Denver, Colo., Apr. 19, 2010-In some of the most solid results for the mountain travel industry during the past 12 months, lodging occupancy was up 9.6 percent in March compared to March 2009, according to the latest data released by the Mountain Travel Research Program (MTRiP). This was the third consecutive month with year-over-year ...

Liberty Mountain to Buy Carroll Valley Resort

SAM Magazine-Carroll Valley, Pa., Apr. 19, 2010-Liberty Mountain Resort has entered into an agreement to purchase the adjacent Carroll Valley Resort. The properties will be combined and operated under Liberty management. "We're extremely excited with this acquisition," said Eric Flynn, Liberty president and GM. "Years ago, both properties were d...

Eshbaugh Earns Sherman Adams Award

SAM Magazine-Lakewood, Colo.,Apr. 19, 2010-Dennis Eshbaugh, president and CEO of Holiday Valley Resort in Ellicottville, N.Y., has received the 2010 Sherman Adams Award from the National Ski Areas Association (NSAA). Over the past 23 years, under Eshbaugh's leadership, skier visits at Holiday Valley have grown more than fourfold. During this ti...

12 Resorts Earn NSAA Safety Awards

SAM Magazine-Lakewood, Colo., Apr. 16, 2010-The National Ski Areas Association (NSAA) has honored 12 member resorts with its annual Safety Awards, which recognize resorts that have done an outstanding job of educating employees and guests about skiing and snowboarding responsibly. The 2009-10 winners are: Best Safety Week Program (tie) Vail M...

NSAA Names Marketing, Guest Service Leaders

SAM Magazine-Lakewood, Colo., Apr. 13, 2010-Indianhead, Ragged, Jay Peak, Crested Butte, and Copper have won the 2009/10 Marketing Awards presented by the National Ski Areas Association (NSAA). The 2009/10 Guest Service Awards winners are MacIntyre, Thunder Ridge, Sugar Bowl, Crested Butte, and Beaver Creek. The awards are presented annually to ...

Snow Sports Retail Sales Inch Up

SAM Magazine-McLean, Va., Apr. 7, 2010-Snow Sports market sales reached $2.7 billion in February, a 3 percent gain in dollars sold compared with August through February last season, according to the SIA Retail Audit conducted by the Leisure Trends Group. Warmer weather in states north of the Mason-Dixon Line, less snow in the Rockies and wetter and...

Hall of Fame Extends Nomination Deadline

SAM Magazine-Ishpeming, Mich., Apr. 7, 2010-The U.S. Ski and Snowboard Hall of Fame has extended the deadline for submitting nominations for the class of 2010 to Apr. 30. The change was made to accommodate athletes who competed in the 2010 Olympic Games, but the extension applies to all potential nominees. Individuals nominated and elected to th...

SAM Announces the 2010 SAMMY Recipients

SAM Magazine-Woodbury, Conn., April 1, 2010-SAM Magazine is proud to announce the recipients of the 13th annual 2010 SAMMY Leadership Awards. They are: 1) Julie Maurer, vice president of marketing for Boothcreek. Julie first joined Northstar-at-Tahoe in 1982 as a PR assistant and quickly moved up to marketing director. Under various owners, Jul...

Deer Valley Wins in Court Against Christy Sports

SAM Magazine--Deer Valley, Utah, April 2, 2010--Last week a Federal District Court judge awarded Deer Valley Resort injunctive relief against Christy Sports until January 2015. In sum, the court order stops Christy Sports from renting out any skis from its Deer Valley Resort store location. The case first started when, in 2006, Christy Sports ac...