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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Cutter’s Camp 2023 Registration Opens Thursday

SAM Magazine—Natick, Mass., Feb. 14, 2023—Registration will open on Thursday, Feb. 16, for the 19th spring session of Cutter's Camp, May 15-19, 2023, at Timberline, Mt. Hood, Ore. The five-day program for terrain park professionals features on-hill and classroom workshops, one-on-one customized operator coaching, and demos of the latest mac...

January Snow Boosts Bookings in West

SAM Magazine—Winter Park, Colo., Feb. 14, 2023—The booking pace for guests arriving in January through June rose 13.3 percent compared to the same time last year at Western mountain destinations, boosting the aggregated occupancy for those six months 7.1 percent, according to the monthly Market Briefing from DestiMetrics, part of the business i...

I AM A SNOWMAKER 2023: And the Winner Is…

SAM Magazine—Killington, Vt., February 2, 2023—Over 12,000 votes were cast during the 11-day voting period in the 2023 I AM a Snowmaker contest. This year’s contest showcased seven snowmaking teams from across North America: Belleayre Mountain, N.Y.; Bryce Resort, Va.; Jay Peak, Vt.; Massanutten Resort, Va.; Pleasant Mountain, Maine; Wachuset...

SNOW PEOPLE – JANUARY 2023

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards and obits, we celebrate the people that make this industry thrive. PEOPLE BONNIE MACPHERSON, GUNSTOCK MOUNTAIN RESORT, N.H. Bonnie MacPherson joined Gunstock Moun...

Education and Fresh Tracks at the NSAA Western Conference

SAM Magazine—Olympic Valley, Calif., Jan. 27, 2023—A mix of snowstorms and sunshine brought travel delays and bluebird days to the NSAA Western Winter Conference, hosted at Palisades Tahoe. See more images in the slideshow below.More than 650 operators and suppliers attended the Jan. 17-18 event, which offered networking opportunities and educa...

Alterra Acquires Southern California’s Snow Valley

SAM Magazine—Big Bear Lake, Calif., Jan. 20, 2023—Alterra Mountain Company has closed on its acquisition of Southern California’s Snow Valley Mountain Resort. Snow Valley will join the operations of Alterra’s Big Bear Mountain Resort, located 11 miles away in Big Bear Lake, which includes the Bear Mountain and Snow Summit ski areas.  “T...

Multi-Dimensional Expansion Underway at Brian Head Resort

SAM Magazine—Brian Head, Utah, Jan. 20, 2023—Development and construction are currently underway for Aspen Meadows, a new master-planned community and expansion at Brian Head Resort.Long Meadows at Aspen Meadows overlooking Brian Head Resort. Photography Credit Mike Saemisch, Brian Head, Utah The project includes expanded skiable terrain, addi...

Vail Resorts Visits, Revenue Up Season-to-Date

SAM Magazine—Broomfield, Colo., Jan. 19, 2023—Vail Resorts experienced gains in visits and ticket revenue and is up substantially in ancillary revenue year-over-year across its North American portfolio for the season-to-date period ending Jan. 8, 2023.  Total skier visits were up 12.5 percent, and total lift ticket revenue, including a portio...

December Lodging Results Strong at Western Destinations

SAM Magazine—Winter Park, Colo., Jan. 18, 2023—An impressive booking pace during December—more than double the pace of the year prior—significantly boosted December and January arrivals at Western destinations, according to the most recent Market Briefing released by DestiMetrics, part of the business intelligence division of Inntopia. Aspe...

Dave Belin Joins SNOW Partners as CFO

SAM Magazine—Montville, N.J., Jan. 16, 2023—SNOW Partners has appointed Dave Belin as its new chief financial officer for all its related businesses, effective Jan. 30, 2023. SNOW Partners is the parent company of growth and conversion program SNOW Operating, ski areas Mountain Creek Resort and Big SNOW American Dream in New Jersey, and technol...

Industry Luminary Chris Diamond Dies at 76

SAM Magazine—Steamboat Springs, Colo., Jan. 13, 2023—Chris Diamond, former Steamboat Ski Resort president and author of seminal industry text Ski Inc., died Jan. 12, 2023, from pancreatic cancer. He was 76 years old.  Diamond had a long, influential career in the industry. He got his start in 1972, fresh off a tour in Vietnam with the U.S...

Quebec Ski Areas Report Strong 2021-22

SAM Magazine—Terrebonne, Quebec, Jan. 12, 2023—Quebec ski areas welcomed 6.3 million skier visits in 2021-22, the second highest total in the last 10 seasons and a 2.7 percent increase compared to the previous year, according to financial results released today by the Quebec Ski Areas Association (ASSQ). The organization attributed much of the ...

Sugarloaf Receives Approvals for West Mountain Expansion

SAM Magazine—Carrabassett Valley, Maine, Jan. 12, 2023—Sugarloaf received key approvals from the United States Army Corps of Engineers and the Maine Department of Environmental Protection to begin work on its massive, 450-acre West Mountain expansion, which will include a new a high-speed detachable quad, 12 new alpine trails with snowmaking, a...

Mountain Capital Partners to Acquire Valle Nevado

SAM Magazine—Durango, Colo., Jan. 12, 2023—Mountain Capital Partners (MCP) has agreed to become the majority owner of Valle Nevado, Chile, the largest ski resort in the Americas by acreage. The acquisition is MCP’s first international resort and eleventh ski area. Founded in 1988, Valle Nevado is located in the Andes 37 miles from Santiago, ...

Mont-Sainte-Anne Allowed to Reopen Chairlifts, Not Gondola

SAM Magazine—Beaupré, Québec, Jan. 10, 2023—The Quebec Building Authority (RBQ) cleared four of Mont-Sainte-Anne’s (MSA) chairlifts to reopen on Jan. 8, but not the gondola. The resort closed after an unoccupied gondola cabin detached from the line and fell to the ground prior to opening on Dec. 10, 2022, the latest in a series of lift malf...