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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Massive Crowd Flocks to Killington Cup

SAM Magazine—Killington, Vt., Nov. 28, 2022—An estimated 37,000 spectators descended on Killington Resort this weekend for the sixth annual Killington Cup, a women’s Audi FIS Ski World Cup event. The resort’s new K-1 base lodge also made its debut over the weekend, opening to an eager public.  The record-breaking crowds began arriving on ...

2022 Snowbound Expo Exceeds Expectations

SAM Magazine—Boston, Mass, Nov. 23, 2022—After a two-year Covid delay, the Snowbound Expo debuted in Boston this past weekend, Nov. 18-21, drawing 20,000 skiers and riders from around New England. The reimagined version of the longtime event included dozens of speakers, hardgoods and softgoods retailers promoting their newest wares, a learn-to...

Inside Vail Resorts’ 2021-22 Zero Net Operating Report

SAM Magazine—Broomfield, Colo., Nov. 22, 2022—Vail Resorts released its 2021-22 EpicProgress report last week, detailing strides the company made last year towards its goal of a zero net operating footprint by 2030.  The company is “ahead of schedule,” according to the report, achieving 100 percent renewable electricity across its North A...

Mont Glen Sold to Unnamed Buyer After Former Owner’s Bid Falls Through

SAM Magazine—West Bolton, Quebec, Nov. 22, 2022—Former Mont Glen owner Peter White and his company Optikinvest Inc. could not secure the financing to re-acquire the ski area, and it has been purchased by another unnamed buyer who reportedly plans to keep Mont Glen private as it has been for the last 15 years. White entered into an agreement to ...

Kevin Mitchell Named GM of Powder Mountain

SAM Magazine—Eden, Utah, Nov. 17, 2022—Utah’s Powder Mountain has appointed Kevin Mitchell as its new general manager. Mitchell assumed the role Nov. 7, after serving as GM of California’s Homewood Mountain Resort for a decade. He replaces former GM Mark Schroetel, who moved to the tech industry after eight years at Powder Mountain.  “O...

Ski California Debuts Updated Digital Mountain Safety Guide

SAM Magazine—Petaluma, Calif., Nov. 17 2022—Ski California debuted an updated digital version of its Mountain Safety Guide earlier this week, Nov. 15. Designed by the association and its member resorts in California and Nevada, the new version is a play off the group's existing Mountain Safety Guide, and will serve as a comprehensive tool to ed...

A Mixed Bag, Summer and Winter, at Western Mountain Destinations

SAM Magazine—Stowe, Vt., Nov. 16, 2022—Lodging in Western mountain destinations wrapped up the summer season with mixed results, and on-the-books occupancy for November through April is down 4.8 percent year-over-year, according to the latest Market Briefing by DestiMetrics, part of the Business Intelligence division of Inntopia.  But the aver...

Andrew Gast Hired as Mt. Ashland General Manager

SAM Magazine—Ashland, Ore., Nov. 16, 2022—Andrew Gast will join Mt. Ashland, Ore., as the nonprofit ski area’s new general manager beginning Dec. 21. Gast currently serves as the chief business officer for Southern Oregon University in Ashland. He succeeds Hiram Towle, who led Mt. Ashland for eight years and is now the GM of another nonprofit...

Indy Expands Colorado Foothold with Echo Mountain, Granby Ranch

SAM Magazine—Portland, Ore., Nov. 15, 2022—The Indy Pass has added Colorado resorts Echo Mountain and Granby Ranch to its roster for the 2022-23 season. The coalition now has four partner areas in Colorado, including Sunlight Mountain and Bluebird Backcountry, and is up to 121 downhill and Nordic resorts total across the U.S., Canada, and Japan...

Mt. Bachelor Biomass Boiler to Provide Cleaner Heat, Reduce Wildfire Risk

SAM Magazine—Bend, Ore., Nov. 10, 2022—Powdr-owned Mt. Bachelor in Oregon will install a new wood energy facility to provide heat for four of its base area buildings using a modern biomass boiler fueled by the byproducts of NEPA (National Environmental Policy Act)-approved forest management and wildfire fuel reduction activities within the surr...

Trevor Maring Named GM of Afton Alps

SAM Magazine—Hastings, Minn., Nov. 7, 2022—Vail Resorts has appointed Trevor Maring as general manager of Afton Alps. The move is a homecoming for Maring, who is returning to the area where he grew up after spending several years working at Vail Resorts-owned Breckenridge Resort, Colo., most recently as the director of operations. “This is a...

Early Western Snow Spurs Openings, Banff Sunshine First in Canada

SAM Magazine—Natick, Mass., Nov. 4, 2022—North American ski areas are starting to open for the season after a second autumn snowstorm pummeled the West this week, with more snow expected over the weekend and early next week.Opening Day at Banff Sunshine The new snow allowed Banff Sunshine in Alberta to be the first resort in Canada to open whe...

Vail Resorts Hires First Chief Public Affairs Officer

SAM Magazine—Broomfield, Colo., Nov. 4, 2022—Vail Resorts has hired Kenny Thompson Jr. to serve as the company’s first chief public affairs officer, effective Dec. 5, 2022. In the newly created role, Thompson will oversee government relations, community relations, communications, sustainability, and the company’s social responsibility platf...

Meet the 2022-23 Summit Series Mentees

SAM Magazine—Natick, Mass., Nov. 3, 2022—Out of a strong field of 100 nominations, 10 talented mountain resort industry up-and-comers have been selected to participate in the fifth annual SAM Summit Series, a mentorship program aimed at developing future mountain resort industry leaders. The 10 mentees hail from areas of all sizes located all ...

PGRI Closes on Jay Peak Acquisition

SAM Magazine—Jay, Vt., Nov. 1, 2022—Pacific Group Resorts, Inc. (PGRI) has completed its purchase of Jay Peak, Vt., from court-appointed receiver Michael Goldberg. PGRI’s prevailing bid of $76 million was approved by the United States District Court in Southern Florida on Sept. 16, and the State of Vermont approved the assignment of leases fo...