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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Portland, Ore., June 21, 2022—The Indy Pass will now offer two free days of skiing, riding, and cross-country skiing at 100 resorts for winter 2022-23 with the addition of eight new partners—five alpine and three cross country—in the Upper Midwest, New England, and the Pacific Northwest. Alpine ski areas joining the coalitio...

SAM Magazine—Cambridge, Vt., June 17, 2022—Although the Summer Solstice—the official start of summer—is still a few days away, summer operations are in full swing at resorts across the United States.Sugar Mountain Resort Festivals, barbecues, concerts, clinics, and more fill resort activity schedules. There are, of course, a few exceptions ...

SAM Magazine—Park City, Utah, June 16, 2022—The Park City Planning Commission granted an appeal of a previous decision to approve two Park City Mountain (PCM) lift upgrades in a 3-1 vote on Wednesday night, effectively blocking the projects until 2023. The upgrades were appealed on the basis that the proposed eight-place and six-place chairs...

SAM Magazine—Palisades Tahoe, Calif., June 16, 2022—The Ski California Lift Maintenance and Operations Education (LMOE) Conference drew 329 attendees to Palisades Tahoe for three days of educational sessions, a trade show, and networking. “The theme of the conference was ‘leadership,’ and we offered several classes on the theme,” sai...

SAM Magazine—Broomfield, Colo., June 16, 2022—Vail Resorts (VR) is up 32 percent in net revenue and 9 percent in early season pass unit sales as compared to last year, according to its fiscal 2022 third-quarter report (period ending April 30, 2022). The growth comes on the heels of a turbulent winter for the company, which reckoned with weather...

SAM Magazine—Park City, Utah, June 16, 2022—Ski Utah’s 15 member resorts reported a total of 5,829,679 skier visits during the 2021-22 winter season, breaking the record set in 2020-21 by more than a half million visits—an increase of about 10 percent. Utah has set visitation records in three of the last four seasons, with only the pandemic...

SAM Magazine—Winter Park, Colo., June 14, 2022—As post-pandemic demand eases and inflation continues to loom large, lodging properties at 17 mountain destinations across seven western states are recording notable occupancy declines for the first time in nearly two years, according to the latest report from DestiMetrics, the Business Intelligenc...

SAM Magazine—Montpelier, Vt., June 13, 2022—Alpine ski areas in Vermont welcomed 3.76 million skier visits during the 2021-22 winter season, up 6.5 percent year-over-year, but 6 percent below the state’s 10-year average, according to the Vermont Ski Areas Association (Ski Vermont), which shared numbers at its annual meeting last week at Sugar...

SAM Magazine—Conway, N.H., June 13, 2022—Visits to New Hampshire ski areas during the 2021-22 winter season for alpine, cross-country, and tubing overall totaled 2,220,102, down 3 percent compared to the 2,295,424 visits in 2020-21. Courtesy of Dave Gibson The overall decline is almost entirely attributed to variable weather, according to Ski...

SAM Magazine—Denver, June 10, 2022—Skier visits for the 2021-22 season at the 22 Colorado Ski Country USA (CSCUSA) member resorts were up 14 percent year-over-year, and CSCUSA is projecting a new statewide skier visit record—including non-CSCUSA member resorts—edging out the previous record of 13.8 million visits in 2018-19 by a few hundred...

SAM Magazine—Petite-Rivière-Saint-François, Quebec, June 8, 2022—Le Massif de Charlevoix has signed a three-year agreement with the Mountain Collective, according to Radio Canada. Le Massif is the first eastern Canadian ski area to join the pass coalition, which includes 22 other properties across North America. “This is part of our busine...

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards, and obits, we celebrate the people that make this industry thrive. PEOPLE JJ TOLAND, SUGARBUSH, VT Sugarbush Resort has brought on JJ Toland as vice presiden...

SAM Magazine—Victoria, Australia, June 8, 2022—The winter season has begun in the Southern Hemisphere. Historically early and abundant snowfall this year in Australia has allowed several ski areas to drop ropes ahead of the traditional June 11-13 opening weekend. Courtesy of Falls Creek Resort's Instagram Mount Hotham in Victoria opened June ...

SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded at Quebec ski areas during the 2021-22 winter season, an increase of 3 percent compared to 2020-21. The recipient of the Réal-Boulanger Award, Mr. Eddy Zajac, surrounded by Mr. Yves Jun...

SAM Magazine—Cambridge, Vt., June 2, 2022—Many of North America’s resorts opened later than they would have liked this winter, but a few standout areas made up for the deficit and leveraged late-season snow to offer late-season turns. There are a still a handful of resorts across the country operating after Memorial Day Weekend, and a few hon...