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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Western Destination Rates and Revenue to Reach New Winter Highs, Summer Softens

SAM Magazine—Stowe, Vt., April 14, 2022—Winter lodging rates and revenue are tracking toward new record levels at western mountain destinations, while summer room rates appear to be softening, according to the most recent Monthly Market Briefing from DestiMetrics, the Business Intelligence division of Inntopia. The report again shares multi-yea...

Powdr Names Chris Gunnarson Woodward President

SAM Magazine—Park City, Utah, April 13, 2022—Powdr Corporation named Chris “Gunny” Gunnarson president of Woodward, its collection of camps and mountain resort experiences geared toward youth participation in action sports. The position was created to grow the Woodward business following its 2018 rebrand.  “I don’t know anyone with a ...

Vail Resorts to Add Housing for 875 Employees Across Four Resorts

SAM Magazine—Broomfield, Colo., April 12, 2022—Vail Resorts (VR) has planned four new investments in employee housing at Park City Mountain, Utah, Whistler Blackcomb, B.C., Vail Mountain, Colo., and Okemo Mountain Resort, Vt. First Chair Employee Housing at VailThe new housing will in total provide affordable housing options to more than 875 VR...

Indy Pass Introduces New XC Pass

SAM Magazine—Portland, Ore., April 12, 2022—Indy Pass has introduced the new Indy XC Pass for 2022-23, which will include two days of access to seven cross-country ski areas in North America. Photo from Waterville Valley ResortThe pass costs $69 for adults, $29 for youth ages 12 and under. Cross-country access will also be included on the regul...

Continued Surge in Capital Improvements

SAM Magazine—Cambridge, Vt., April 1, 2022—Around the globe, the industry is showing signs of growth with a slew of new construction, expansion, and development projects, all aimed at improving operationsNew base lodge coming to Cranmore. and enhancing the guest experience. The continued proliferation of new capital plans is a promising sign of...

The 2022 SAMMY Leadership Award Honorees

SAM Magazine—Natick, Mass., April 1, 2022—The four individuals being recognized with 2022 SAMMY Leadership Awards symbolize the actions, approaches, and operations that have grown in importance during the past two tumultuous years—small, family-owned ski areas; diversity, equity, and inclusion on our mountains; and transparent marketing commu...

Timberline Pursues Plans to Further Integrate Summit Pass

SAM Magazine—Government Camp, Ore., March 31, 2022—A new master development plan from Timberline operators R.L.K. and Company outlines major capital investments to further integrate Summit Pass (formerly Summit Ski Area) with Timberline Ski Area. The plans include a two-stage gondola that would provide game-changing direct, aerial access from t...

Homewood Mountain to Become Semi-Private Resort

Updated April 25, 2022 to acknowledge original reporting by Moonshine Ink. SAM Magazine—Homewood, Calif., March 28, 2022—Homewood Mountain Resort owner JMA Ventures has said the mountain will shift to a semi-private model following a 10-year 40 percent decline in skier visit and 64 percent drop in passholders, as reported by Moonshine Ink. ...

Vail Resorts to Acquire Majority Stake in Andermatt-Sedrun

SAM Magazine—Broomfield, Colo., March 28, 2022—Vail Resorts (VR) has entered into an agreement to purchase a majority stake in Andermatt-Sedrun Sport AG from Andermatt Swiss Alps AG (ASA). Andermatt-Sedrun is a destination ski resort in central Switzerland, located less than 90 minutes from major metropolitan areas Zurich, Lucerne, and Lugano, ...

Kaplan to Retire from Aspen Skiing Co. in 2023

SAM Magazine—Aspen Snowmass, Colo., March 24, 2022—Aspen Skiing Company (ASC) president and CEO Mike Kaplan will retire April 30, 2023. At that time, Kaplan will have spent 30 years with the company, and the last 17 years as its president and CEO.   Kaplan joined ASC as a supervisor at the Aspen Mountain Ski School in 1993. He spent six ye...

OR Trade Shows Return to Utah in 2023

SAM Magazine—Salt Lake City, Utah, March 23, 2022—The winter and summer Outdoor Retailer trade shows are headed to Salt Lake City, returning to their former home after five years in Denver. The OR shows will be held in January and June at the Calvin L. Rampton Salt Palace Convention Center. Dates will be determined in the coming weeks. Emerald...

PGRI 2022-23 Mission: Affordable Pass

SAM Magazine—Park City, Utah, March 23, 2022—Pacific Group Resorts, Inc. (PGRI) has rolled out the pricing for its 2022-23 Mission: Affordable pass. The pass offers unlimited access at PGRI-owned ski areas Wisp Resort, Md., Powderhorn Resort, Colo., Wintergreen, Va., and Ragged Mountain, N.H., as well as seven days at PGRI’s Mt. Washington Al...

MCP Adds New Power Pass Product for 2022-23, Prices Flat

SAM Magazine—Durango, Colo., March 23, 2022—Mountain Capital Partners (MCP) has rolled out its 2022-23 Power Pass lineup, which provides access to MCP’s Spider Mountain bike park in Texas and its seven Southwest ski areas: Purgatory and Hesperus, Colo., Arizona Snowbowl, Ariz., Brian Head and Nordic Valley, Utah, and Pajarito and Sipapu, N.M....

Epic Pass Adds Options for 2022-23, Nominal Price Increase

SAM Magazine—Broomfield, Colo., March 21, 2022—Vail Resorts (VR) unveiled its 2022-23 Epic Pass lineup today, increasing prices slightly over its significantly reduced 2021-22 offerings. New this year, the company also introduced a monthly payment plan and a cheaper tier of the Epic Day pass, with location-restricted access. On a quarterly ear...

Western Destination Occupancy and Rates Reach New Records

SAM Magazine—Winter Park, Colo., March 18, 2022—Occupancy and rates at western mountain destinations have set records for the season through the month of February, according to the most recent Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. The report provides multi-year comparisons back to the pre-pan...