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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Sia And Raccoon Events Partner to Host Snowbound Expo in Boston

SAM Magazine—Guilford, England, and Park City, Utah, March 17, 2022—Snowsports Industries America (SIA) and Raccoon Events entered a long-term partnership to host the Snowbound Expo, a B2C event last held as the Boston Ski & Snowboard Expo in 2019. Set to take place at the Hynes Convention Center in Boston, Mass., Nov. 18-20, 2022, the expo...

HTI Acquires Ropeway Company Bartholet

SAM Magazine—Vipiteno, Italy, March 17, 2022—The High Technology Industries Group (HTI) acquired a majority stake in Swiss ropeway company Bartholet Maschinenbau AG. Bartholet joins Leitner Poma, Skytrac, Sigma, Prinoth, and Demaclenko, under the HTI umbrella. HTI purchased the controlling shares from Chinese private equity firm Cedarlake Capi...

Suhadolc Named GM of Mount Snow, McDowell to Lead Roundtop

SAM Magazine—Broomfield, Colo., March 16, 2022—Vail Resorts has named new general managers to two of its northeastern resorts: Brian Suhadolc will take the helm at Mount Snow, Vt., and Ted McDowell will lead Roundtop, Pa.  Suhadolc moves to general manager of Mount Snow from his current position as vice president of mountain operations at Vai...

Vail Resorts Visits, Income Rebound in Q2

SAM Magazine—Broomfield, Colo., March 15, 2022—Vail Resorts, Inc. (VR) saw visits and ticket revenues rebound from a slow early season, with totals returning to pre-Covid levels, according to the company's second quarter results. Results for ancillary lines of revenue, such as snowsports school and F&B, remained below pre-Covid levels.  ...

Vail to Invest $175 Million in Pay Increases, Housing, HR

SAM Magazine—Broomfield, Colo., March 14, 2022—Ahead of its second-quarter earnings call, Vail Resorts rolled out a new incremental annual $175 million investment in its employees that includes a $20 per hour starting wage, a commitment to “aggressively” expand affordable employee housing, and the hiring of more centralized HR staff, among ...

Sierra-at-Tahoe to Open for Weekend Celebration

SAM Magazine—Twin Bridges, Calif., March 14, 2022—To celebrate its 75th anniversary as it rises from the ashes of disaster, Sierra-at-Tahoe will reopen for one weekend, April 9–10, 2022. The celebration follows months of work recovering from the impacts of the Caldor Fire, which burned upwards of 80 percent of the trees on property, damaged s...

Loon Names Brian Norton President and GM

SAM Magazine—Lincoln, N.H., March 11, 2022—Vice president of operations Brian Norton has been named the new president and general manager of Loon Mountain Resort, effective April 1, 2022. Norton succeeds Jay Scambio, who was promoted in October to chief operating officer – day areas for Loon parent company Boyne Resorts. Norton has served at...

New England Pass 2022-23 Adds Multi-Day Products

SAM Magazine—Carrabassett Valley, Maine, March 8, 2022—Boyne Resorts has unveiled pricing for the 2022-23 New England Pass products, which provide access to Sunday River and Sugarloaf, Maine, and Loon Mountain, N.H., and also introduced the new N.E. Day ticket pack products, available for two to five days of access to the three resorts. Three d...

Vail Resorts Extends Season at Seven Properties

SAM Magazine—Broomfield, Colo., March 8, 2022—Vail Resorts is extending the 2021-22 ski and ride season at seven of its resorts, weather and snow conditions permitting. The seven are Stevens Pass, Wash., Heavenly and Kirkwood, Calif., Vail Mountain, Colo., Boston Mills, Ohio, Hunter Mountain, N.Y., and Mount Snow, Vt. The extension aims to pro...

Crystal (Wash.) Redevelopment to Address Capacity Concerns

SAM Magazine—Enumclaw, Wash., March 7, 2022—A recently unveiled $100 million capital investment by parent company Alterra will address key capacity concerns at Crystal Mountain, Wash., according to resort president Frank DeBerry, through expanded parking, skier services, lift, and terrain. The projects, he said, address "the issues that our sk...

Big Moose Mountain Owner Ordered to Pay $3.8 Million Fix Ski Area

SAM Magazine—Greenville, Maine, March 7, 2022—A Superior Court Justice ordered James Confalone and his company Moosehead Mountain Resort Inc., owner of Big Moose Mountain ski area, a.k.a. Big Squaw Mountain, in Greenville, to deposit $3,831,000 into an escrow account because he failed to maintain the ski area that he purchased in 1995.Big Moose...

Mountain Collective Shuffles Partners for 2022-23

SAM Magazine—Aspen, Colo., March 3, 2022—The Mountain Collective will include 22 destinations for the 2022-23 season, as Snowbasin, Utah, and Sun Valley, Idaho, return to the group, and Mammoth and Palisades Tahoe, Calif., and Sugarbush, Vt., withdraw.  “We are excited to rejoin Mountain Collective starting with the 2022-23 season,” said...

Ikon Pass Adds Partner Resorts, Pass Options for 2022-23

SAM Magazine—Denver, March 3, 2022—Alterra Mountain Company unveiled the details for its 2022-23 Ikon Pass, which includes new pass product options, new partner resorts, and changes to access for several destinations. The Ikon Pass will retain all partner resorts from 2021-22, providing access to 50 destinations worldwide in 2022-23.  Pricing...

Magic Mountain Supports Ukrainian Children's Fund

SAM Magazine—Londonderry, Vt., Mar. 3, 2022—Magic Mountain will donate $10 of every lift ticket for the coming weekend to the Save the Children Crisis Relief Fund for Ukraine, resort president Geoff Hatheway said in the area’s Alpine Update on Wednesday. According to Hatheway, the fund was chosen as it has already been active in the previou...

Presidents' Week Turnout Strong, Not Record Breaking

SAM Magazine—Cambridge, Vt., Mar. 3, 2022—The Presidents' Day holiday week proved fruitful for North American ski areas. Wilmot Mountain, Wisc.Operators from coast to coast were overwhelmingly positive regarding skier enthusiasm for the late-February holiday period, and operationally resorts seem to finally be finding their groove in this diffi...